CONTENT TYPES

FILTER BY DATE

    • From
    • To

SEARCH TOOLS

4 results for "kristi dosh"

Page of 1
  1. Women's apparel sales grow

    Kristi Dosh

    From colleges to the pros, female sports fans are becoming a bigger part of the marketing landscape, especially when it comes to apparel. Check out these numbers: • Collegiate Licensing Company, who handles licensing for nearly 200 ...

    Blog | September 13, 2013
  2. Database breaks down NFL team spending

    Kristi Dosh

    While the NFL's salary cap may create one of the more even playing fields in professional sports, it still leaves room for organizations to make choices. Should they spend more on offense or defense? Are special teams a priority? A new interactive da...

    Blog | February 11, 2013
  3. Steep price paid by Nike likely to pay off

    Kristi Dosh

    Nike may be able to earn back the $1.1 billion it reportedly spent on its NFL apparel deal rather quickly if sales projections pan out. Nike on Tuesday unveiled its new NFL jerseys, which will be available for presale on April 15 and in stores on Ap...

    Blog | April 03, 2012
  4. NFL finding success in targeting women fans through merchandise, ...

    Kristi Dosh

    The NFL's concerted effort the past two years to market the game and apparel to women is showing signs of paying off, but sales of league merchandise still trail Major League Baseball and collegiate-licensed materials.

    Story | Conversation | February 03, 2012