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2 results for "kristi dosh"

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  1. Steep price paid by Nike likely to pay off

    Kristi Dosh

    Nike may be able to earn back the $1.1 billion it reportedly spent on its NFL apparel deal rather quickly if sales projections pan out. Nike on Tuesday unveiled its new NFL jerseys, which will be available for presale on April 15 and in stores on Ap...

    Blog | April 03, 2012
  2. NFL finding success in targeting women fans through merchandise, ...

    Kristi Dosh

    The NFL's concerted effort the past two years to market the game and apparel to women is showing signs of paying off, but sales of league merchandise still trail Major League Baseball and collegiate-licensed materials.

    Story | Conversation | February 03, 2012