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The company that becomes the title sponsor of the new college football championship could end up paying double -- upward of $35 million -- what current sponsors of BCS bowls pay. That's according to ImageTrack, a service launched by sibling companies...

Danica Patrick had a disappointing NASCAR Sprint Cup race debut at Daytona, finishing 38th. She hasn't won a Nationwide Series event in 33 tries, with only one top-5 finish. And she didn't exactly tear up the IndyCar Series, either, with one victory ...

Matt Kenseth may have been the one in Victory Lane last night, but he might not have been the only winner at the Daytona 500. Juan Pablo Montoya's crash into a truck hauling a jet dryer ended up giving Tide huge sums of money in free advertising. Cr...

The Sprint Cup Series enters the final race of the season this weekend with just three points separating the top two drivers. The race in Homestead, Fla., will mark an exciting end to what's been a bounce-back season for NASCAR. Overall viewership o...