The WNBA is launching a campaign to market specifically to the LGBT community, a move that makes it the first pro league to specifically recruit gay, lesbian, bisexual and transgender fans to its games.
It's hard to argue with a sold-out arena. But perhaps the best way to grow the WNBA and expose the league to new fans would be to hold the All-Star Game in a new location.
ESPN and the WNBA have extended their agreement through the 2022 season, it was announced at a news conference in New York City on Thursday.
With WNBA rosters capped at 11, teams can't afford to carry their own Jeremy Lins, young players who could become stars.
WNBA attendance rose again this year and TV viewership is at its highest level since 2005 as the league's 15th season heads into the final stretch.