WNBA president Laurel Richie spoke to espnW about the league's "Pride" marketing initiatives, its appreciation for its LGBT audience, and how the league is trying to connect with its core demographics.
WNBA president Laurel Richie gives some insight into where the league is as it finishes its 16th season -- the good and the bad.
With WNBA rosters capped at 11, teams can't afford to carry their own Jeremy Lins, young players who could become stars.
More than 15,000 fans turned out to support the Minnesota Lynx as they came back from a first-half deficit to beat the Atlanta Dream at home.
The three-time runner-up is finally the WNBA MVP, and she gives espnW a look at her gloriously hectic week.
The new president will be called on to sell the game to potential fans and sponsors. And that's right up her alley.
Unlike past presidents, she has no basketball on her bio, but Laurel Richie has plenty of business acumen. Her last job was chief marketing officer of the Girl Scouts of America.