More than 15,000 fans turned out to support the Minnesota Lynx as they came back from a first-half deficit to beat the Atlanta Dream at home.
The new president will be called on to sell the game to potential fans and sponsors. And that's right up her alley.
Unlike past presidents, she has no basketball on her bio, but Laurel Richie has plenty of business acumen. Her last job was chief marketing officer of the Girl Scouts of America.