WNBA president looks for synergistic kick-start in women's game
New president Laurel J. Richie admits she has a lot to learn about the WNBA. But the marketing veteran's expertise will be vital to increasing sponsorships and ticket sales.
With the WNBA failing to name a new president until after the league's draft, Laurel J. Richie must spend this summer playing catch-up to connect with the players, owners, fans and media who follow the WNBA.
After years of being the perennial runner-up, Tamika Catchings finally captured her first WNBA MVP award Thursday.