Miami Heat guard Dwyane Wade will top the league's best-selling jersey list when it is released Thursday.
LeBron James is going for a ride next Saturday night. The Cavaliers guard will Bobby Labonte's hood for the Sharpie 500 at the Bristol Motor Speedway.
Players union spokesman Dan Wasserman says the union did receive the official letter, specifying that James was choosing Rose to represent him in contract negotiations.
LeBron James has severed his relationship with Aaron and Eric Goodwin. High school friend Maverick Carter is said to be primed to take over as James' agent.
LeBron James will go MJ one better with his own flavor when bottles of Powerade's Flava23 hit stores next month.
LeBron James and Carmelo Anthony's presence on the Dream Team is expected to boost jersey sales.
Faced with matching enormous hype, LeBron James didn't disappoint either on or off the court.
LeBron James and Carmelo Anthony landed a 1-2 punch in NBA jersey sales.
From Jordan to Tiger to LeBron, athletes of color are proving they can pitch products to the masses.
LeBron James' on-court performance is quieting the critics of his multimillion dollar shoe deal.
LeBron James has a shoe; Carmelo Anthony doesn't. But both are proving to be big merchandising stars.
The jerseys of LeBron James and Carmelo Anthony rank 1-2 in individual NBA player jersey sales.
How far does EA go with their mantra of 'If it's in the game, it's in the game'? ESPN.com's Darren Rovell finds out.
What you see is what you get with LeBron James, both on and off the court.
If history is any indicator, then anything and everything is possible.
If LeBron James is as good as advertised, perhaps there will be five future Hall of Famers on the court when James and the Cleveland Cavaliers play the Los Angeles Lakers on Oct. 19.