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2 results for "lebron james"

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  1. Kanye, LeBron follow same social media marketing playbook -- repo...

    Ryan Corazza

    Kanye West recently joined Twitter with a strategy similar to LeBron James' sudden social media interest, and it's a pattern that marketing-savvy athletes might be wise to follow.

    Story | Conversation | August 04, 2010

  2. Mega-brand players just too big to tweet -- reporting from the Jo...

    Ryan Corazza

    Besides his main job as the Cavaliers' franchise, LeBron James has a new book and a new movie out soon. But like other mega-stars of the sports world, King James doesn't bother with Twitter.

    Story | Conversation | October 08, 2009
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