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2 results for "lebron james"

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  1. Sports entities chase social media revenue -- reporting from Jock...

    Ryan Corazza

    In his look at the past year of social media and sports, Ryan Corazza details how players, teams and leagues are reaching out to more fans while trying to grab more revenue.

    Story | Conversation | December 22, 2010
  2. Kanye, LeBron follow same social media marketing playbook -- repo...

    Ryan Corazza

    Kanye West recently joined Twitter with a strategy similar to LeBron James' sudden social media interest, and it's a pattern that marketing-savvy athletes might be wise to follow.

    Story | Conversation | August 04, 2010