In his look at the past year of social media and sports, Ryan Corazza details how players, teams and leagues are reaching out to more fans while trying to grab more revenue.
Cavaliers fans' reception for LeBron James in his much-anticipated return to Cleveland on Thursday night will be predictably emotional, but an online movement is trying to make it more creative.
Check-in capability is now checking in with the NBA.
Miami Heat star LeBron James shares the worst of fan comments on Twitter while New Orleans Saints quarterback Drew Brees invites the public's help to name his newborn.
Kanye West recently joined Twitter with a strategy similar to LeBron James' sudden social media interest, and it's a pattern that marketing-savvy athletes might be wise to follow.
The Jock-o-sphere has been spinning wildly lately with fans who despise LeBron James still pouring a lot of energy into him, World Cup Internet traffic records and an iPad app for Ochocinco.
After a long wait, NBA superstar LeBron James has finally decided … to turn his marketing machine full force into the Web and social media.
Nobody knows for sure where LeBron James will play next season. But if the King needs help making a decision, plenty of fans are giving him reasons to choose their cities.
Besides his main job as the Cavaliers' franchise, LeBron James has a new book and a new movie out soon. But like other mega-stars of the sports world, King James doesn't bother with Twitter.