WNBA president Laurel Richie spoke to espnW about the league's "Pride" marketing initiatives, its appreciation for its LGBT audience, and how the league is trying to connect with its core demographics.
The WNBA is launching a campaign to market specifically to the LGBT community, a move that makes it the first pro league to specifically recruit gay, lesbian, bisexual and transgender fans to its games.
We have yet to harness the full power of the Sochi/Russia anti-gay law conversation because some voices remain silent. Why? Many fail to see the fears and pressures weighing on a large segment of the sports community: gay female athletes.
Minnesota Lynx center Michele Van Gorp became the only current WNBA player to acknowledge publicly that she's a lesbian, doing so in a recent GLBT magazine issue and subsequently in the Minneapolis Star Tribune.