Kanye West recently joined Twitter with a strategy similar to LeBron James' sudden social media interest, and it's a pattern that marketing-savvy athletes might be wise to follow.
Besides his main job as the Cavaliers' franchise, LeBron James has a new book and a new movie out soon. But like other mega-stars of the sports world, King James doesn't bother with Twitter.
On a trip to China, Lakers forward Ron Artest managed to get a lot closer to his fans everywhere by dropping his cell phone number on one of his tweets.
Ron Artest's eagerness to join the Lakers and tell the world about it shows how agents need to get a better handle on social media scoops.