There's nothing better than cheering for a winning team. But if you can't win, taking your frustration out on a rival coach -- or your own -- is a time-honored tradition.
Even though most of the public seems to believe Oklahoma will win convincingly, don't count out Texas Tech in Norman, writes Chris Fowler.
Loving to hate is the norm in college football. There's nothing you can say, but you can learn how to play the game. It's easy.