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11 results for "marketability"

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  1. Jeremy Lin's marketability on the decline

    Darren Rovell

    Houston Rockets guard Jeremy Lin isn't having a bad season. He's averaging 12 points and more than six assists per game. But several factors have slowed down Lin's marketability. The most obvious is of course leaving New York, where he grabbe...

    Blog | January 04, 2013
  2. Howard's marketability has been crushed

    Darren Rovell

    Three years ago, Dwight Howard was the "can't-miss" endorser of the sports world. He had brought his Orlando Magic to the NBA Finals against the Los Angeles Lakers and his playful ad-lib videos as a Vitaminwater spokesman were going viral. "Dwight...

    Blog | August 10, 2012
  3. espnW -- Lolo Jones worked to create an image that sells

    Darren Rovell

    The fact that Lolo Jones came in fourth in Tuesday's 100-meter hurdles final could certainly affect her future marketability. But let's get this out of the way: Jones deserved every single dime of the marketing dollars she received before that race started.

    Story | Conversation | August 08, 2012
  4. Saints could be tough sell for national consumers

    Darren Rovell

    Reggie Bush cashed in before the draft started. But now that he's headed to New Orleans, will the endorsements keep coming?

    Story | Conversation | April 29, 2006
  5. Will a clean-cut Damon sell in the Bronx?

    Darren Rovell

    Johnny Damon is a Yankee, which means he'll need a shave and a haircut. Darren Rovell wonders whether that look will sell in New York.

    Story | Conversation | December 21, 2005
  6. Testimony impacts McGwire's marketability

    Darren Rovell

    Mark McGwire shouldn't expect many endorsement deals after his performance at the steroid hearing.

    Story | Conversation | March 18, 2005
  7. Nike cautious with $40M investment

    Darren Rovell

    In spite of an expected settlement in a civil lawsuit against Kobe Bryant, his marketability already has taken a hit.

    Story | Conversation | March 01, 2005
  8. Vick still most marketable player in NFL

    Darren Rovell

    Time away from the field didn't have too adverse of an effect on Michael Vick's marketability.

    Story | Conversation | December 07, 2003
  9. Will brush with law raise Kobe's 'street cred'?

    Darren Rovell

    An unexpected brush with the law could do Bryant's marketability more good than harm.

    Story | Conversation | July 07, 2003
  10. Sizing up Yao Ming's marketability

    Darren Rovell

    Yao Ming is in a rare position as his agent plots how to market him in America.

    Story | Conversation | July 23, 2002
  11. A Tiger and a Venus, each sold separately

    Darren Rovell

    What's in a name? For Venus Williams and Tiger Woods, it's marketability.

    Story | Conversation | December 21, 2000