Will a few bad seeds foil the marketing prospects for baseball's unaccused? That depends on whom you ask.
Johnny Damon is a Yankee, which means he'll need a shave and a haircut. Darren Rovell wonders whether that look will sell in New York.
While he's been an asset, Randy Johnson isn't the pitcher the Yankees thought they were getting, says Bob Klapisch.
Baseball's steroid controversy has caused the marketability of several top stars to plummet, according to a survey of sports marketing experts by the SportsBusiness Daily.
Mark McGwire shouldn't expect many endorsement deals after his performance at the steroid hearing.