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8 results for "marketability"

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  1. New York Knicks must keep Carmelo Anthony, who could deliver LeBr...

    Stephen A. Smith

    Respectability and marketability -- and maybe even LeBron -- rest on Anthony.

    Story | Conversation | June 11, 2014
  2. Howard's marketability has been crushed

    Darren Rovell

    Three years ago, Dwight Howard was the "can't-miss" endorser of the sports world. He had brought his Orlando Magic to the NBA Finals against the Los Angeles Lakers and his playful ad-lib videos as a Vitaminwater spokesman were going viral. "Dwight...

    Blog | August 10, 2012
  3. LeBron James to New York: The value proposition

    Kieran Darcy

    The best way for LeBron James to increase his marketability? Win a ring.

    Story | Conversation | June 07, 2010
  4. Will brush with law raise Kobe's 'street cred'?

    Darren Rovell

    An unexpected brush with the law could do Bryant's marketability more good than harm.

    Story | Conversation | July 07, 2003
  5. Parker returns to Tulsa for senior season

    Tulsa's Jason Parker will return for his senior season after testing his "marketability" in the NBA draft.

    Story | Conversation | June 17, 2003
  6. Parker wants to 'test marketability'

    Jason Parker, who led Tulsa as a junior last season in scoring, assists and steals, wants to see if the NBA has room for his skills.

    Story | Conversation | April 25, 2003
  7. Sizing up Yao Ming's marketability

    Darren Rovell

    Yao Ming is in a rare position as his agent plots how to market him in America.

    Story | Conversation | July 23, 2002