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It's not too late for Cam Newton to become a big marketing star, but he'll need a little help from his friends -- or, in this case, his teammates. "The main thing for Cam Newton when it comes to his marketability is, first and foremost, winning,"...

Guillermo Rigondeaux proved he was the quicker, more crafty fighter against Nonito Donaire on Saturday, but he'll need more than that to draw audiences worthy of a superstar in the future.

Houston Rockets guard Jeremy Lin isn't having a bad season. He's averaging 12 points and more than six assists per game. But several factors have slowed down Lin's marketability. The most obvious is of course leaving New York, where he grabbe...

Three years ago, Dwight Howard was the "can't-miss" endorser of the sports world. He had brought his Orlando Magic to the NBA Finals against the Los Angeles Lakers and his playful ad-lib videos as a Vitaminwater spokesman were going viral. "Dwight...

The fact that Lolo Jones came in fourth in Tuesday's 100-meter hurdles final could certainly affect her future marketability. But let's get this out of the way: Jones deserved every single dime of the marketing dollars she received before that race started.

A lot of things should go into booking Benson Henderson's next fight, beginning with marketability and ending with scruples. Does the UFC book an immediate rematch with a very deserving Frankie Edgar? Or do they give the shot to Anthony Pettis, w...

Personality. Marketability. Driving ability. Danica Patrick is the complete package, and NASCAR is the primary beneficiary.

Jon Fitch was forever the No. 2 welterweight in the field, even if he was treated like an incredibly successful banality the entire time. So what happens when Fitch, who never loses, gets knocked out by a guy with fresh marketability and a mean l...

The Friday after Thanksgiving isn't a work day for corporate America, so it's difficult to gauge whether -- or to what extent -- Ndamukong Suh jeopardized his marketability by getting ejected from the Detroit Lions' 27-15 loss Thursday to the Green B...

Rodrigo Petersen turns pro for BLVD gets interviewed

Marketability is a big deal in the fight game, more than something as abstract as immediate ramifications. Dan Hardy is a marketable fighter, and Chris Lytle is an exciting one. Put them together and you have a main event on a non-PPV card, even if o...

Junior dos Santos earned the right to challenge Cain Velasquez, but there's work to be done if he's to overthrow the champion.

It's becoming a trend. If welterweight champion Georges St. Pierre's recent performances indicate anything, it's that he does not just dispatch challengers. Rather, he dominates them so readily that he destroys any short-term marketability for a rema...

The bank that sponsors Liverpool wants the club to bring in high-profile Asian players to capitalize on their marketability on the continent.

CJ Hobgood stickers up for charity

Outside the Lines' Mark Schwarz examines the reputation of LeBron James after "The Decision", and its potential effect -- or lack thereof -- on his marketability and eventually, on his NBA legacy....