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46 results for "marketability"

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  1. New York Knicks must keep Carmelo Anthony, who could deliver LeBr...

    Stephen A. Smith

    Respectability and marketability -- and maybe even LeBron -- rest on Anthony.

    Story | Conversation | June 11, 2014
  2. Audio results for "marketability"

  3. MLB - How does the Biogenesis scandal affect marketability?

    Kristi Dosh

    Will a few bad seeds foil the marketing prospects for baseball's unaccused? That depends on whom you ask.

    Story | Conversation | August 05, 2013
  4. Mike & Mike on ESPN Radio: Public Service Announcement

    The guys comment on Roc Nation Sports' addition of Kevin Durant. • ESPN sports business analyst Darren Rovell dishes on Kevin Durant's decision to sign with Roc Nation Sports, Carmelo Anthony's marketability and more. Rovell • ESPN Ra...

    Blog | Conversation | June 25, 2013
  5. Can Cam Newton cash in as pitchman?

    Kristi Dosh

    It's not too late for Cam Newton to become a big marketing star, but he'll need a little help from his friends -- or, in this case, his teammates. "The main thing for Cam Newton when it comes to his marketability is, first and foremost, winning,"...

    Blog | May 17, 2013
  6. Scorecard: Guillermo Rigondeaux shows mettle, if not marketabilit...

    Dan Rafael

    Guillermo Rigondeaux proved he was the quicker, more crafty fighter against Nonito Donaire on Saturday, but he'll need more than that to draw audiences worthy of a superstar in the future.

    Story | Conversation | April 15, 2013
  7. Jeremy Lin's marketability on the decline

    Darren Rovell

    Houston Rockets guard Jeremy Lin isn't having a bad season. He's averaging 12 points and more than six assists per game. But several factors have slowed down Lin's marketability. The most obvious is of course leaving New York, where he grabbe...

    Blog | January 04, 2013
  8. Howard's marketability has been crushed

    Darren Rovell

    Three years ago, Dwight Howard was the "can't-miss" endorser of the sports world. He had brought his Orlando Magic to the NBA Finals against the Los Angeles Lakers and his playful ad-lib videos as a Vitaminwater spokesman were going viral. "Dwight...

    Blog | August 10, 2012
  9. espnW -- Lolo Jones worked to create an image that sells

    Darren Rovell

    The fact that Lolo Jones came in fourth in Tuesday's 100-meter hurdles final could certainly affect her future marketability. But let's get this out of the way: Jones deserved every single dime of the marketing dollars she received before that race started.

    Story | Conversation | August 08, 2012
  10. Pettis could find himself in similar fix

    Chuck Mindenhall

    A lot of things should go into booking Benson Henderson's next fight, beginning with marketability and ending with scruples. Does the UFC book an immediate rematch with a very deserving Frankie Edgar? Or do they give the shot to Anthony Pettis, w...

    Blog | February 28, 2012
  11. NASCAR - Danica Patrick has firm grip on Daytona

    David Newton

    Personality. Marketability. Driving ability. Danica Patrick is the complete package, and NASCAR is the primary beneficiary.

    Story | Conversation | February 24, 2012
  12. Hendricks making his case for title shot

    Chuck Mindenhall

    Jon Fitch was forever the No. 2 welterweight in the field, even if he was treated like an incredibly successful banality the entire time. So what happens when Fitch, who never loses, gets knocked out by a guy with fresh marketability and a mean l...

    Blog | January 30, 2012
  13. Awaiting corporate response to Suh

    Kevin Seifert

    The Friday after Thanksgiving isn't a work day for corporate America, so it's difficult to gauge whether -- or to what extent -- Ndamukong Suh jeopardized his marketability by getting ejected from the Detroit Lions' 27-15 loss Thursday to the Green B...

    Blog | November 25, 2011
  14. Rodrigo Petersen turns pro for BLVD gets interviewed

    Chris Nieratko

    Rodrigo Petersen turns pro for BLVD gets interviewed

    Blog | Conversation | September 13, 2011
  15. It's just about Miller time ... isn't it?

    Chuck Mindenhall

    Marketability is a big deal in the fight game, more than something as abstract as immediate ramifications. Dan Hardy is a marketable fighter, and Chris Lytle is an exciting one. Put them together and you have a main event on a non-PPV card, even if o...

    Blog | August 10, 2011
  16. UFC 131: Junior dos Santos still second best in Dana White's eyes...

    Brett Okamoto

    Junior dos Santos earned the right to challenge Cain Velasquez, but there's work to be done if he's to overthrow the champion.

    Story | Conversation | June 12, 2011
  17. Why St. Pierre needs to fight Diaz

    Jason Probst/

    It's becoming a trend. If welterweight champion Georges St. Pierre's recent performances indicate anything, it's that he does not just dispatch challengers. Rather, he dominates them so readily that he destroys any short-term marketability for a rema...

    Blog | May 02, 2011