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8 results for "marketability"

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  1. Pettis could find himself in similar fix

    Chuck Mindenhall

    A lot of things should go into booking Benson Henderson's next fight, beginning with marketability and ending with scruples. Does the UFC book an immediate rematch with a very deserving Frankie Edgar? Or do they give the shot to Anthony Pettis, w...

    Blog | February 28, 2012
  2. Hendricks making his case for title shot

    Chuck Mindenhall

    Jon Fitch was forever the No. 2 welterweight in the field, even if he was treated like an incredibly successful banality the entire time. So what happens when Fitch, who never loses, gets knocked out by a guy with fresh marketability and a mean l...

    Blog | January 30, 2012
  3. It's just about Miller time ... isn't it?

    Chuck Mindenhall

    Marketability is a big deal in the fight game, more than something as abstract as immediate ramifications. Dan Hardy is a marketable fighter, and Chris Lytle is an exciting one. Put them together and you have a main event on a non-PPV card, even if o...

    Blog | August 10, 2011
  4. UFC 131: Junior dos Santos still second best in Dana White's eyes...

    Brett Okamoto

    Junior dos Santos earned the right to challenge Cain Velasquez, but there's work to be done if he's to overthrow the champion.

    Story | Conversation | June 12, 2011
  5. Why St. Pierre needs to fight Diaz

    Jason Probst/

    It's becoming a trend. If welterweight champion Georges St. Pierre's recent performances indicate anything, it's that he does not just dispatch challengers. Rather, he dominates them so readily that he destroys any short-term marketability for a rema...

    Blog | May 02, 2011
  6. Will general public warm up to Fedor Emelianenko?

    Jake Rossen

    Fedor Emelianenko is the type of fighter that prefers to talk with his fists. But does the language barrier and cold demeanor hurt his marketability outside the cage?

    Story | Conversation | November 01, 2009
  7. Shock treatment: Kimbo's TUF luck

    Jake Rossen/

    Esther Lin/Sherdog.comNews flash: Kimbo Slice stirs up interest in "The Ultimate Fighter" -- and even his opponents.His talent may be in question, but his marketability isn't. And when the UFC negotiated an offer for Kimbo Slice to demote himsel...

    Blog | October 20, 2009
  8. Kimbo Slice's TUF luck

    Jake Rossen/

    His talent may be in question, but his marketability isn't. And when the UFC negotiated an offer for Kimbo Slice to demote himself to "Ultimate Fighter" status, it shouldn't surprise anyone that there were a number of waivers in the contract. In a...

    Blog | Conversation | October 20, 2009