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3 results for "marketability"

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  1. Pettis could find himself in similar fix

    Chuck Mindenhall

    A lot of things should go into booking Benson Henderson's next fight, beginning with marketability and ending with scruples. Does the UFC book an immediate rematch with a very deserving Frankie Edgar? Or do they give the shot to Anthony Pettis, w...

    Blog | February 28, 2012
  2. Hendricks making his case for title shot

    Chuck Mindenhall

    Jon Fitch was forever the No. 2 welterweight in the field, even if he was treated like an incredibly successful banality the entire time. So what happens when Fitch, who never loses, gets knocked out by a guy with fresh marketability and a mean l...

    Blog | January 30, 2012
  3. It's just about Miller time ... isn't it?

    Chuck Mindenhall

    Marketability is a big deal in the fight game, more than something as abstract as immediate ramifications. Dan Hardy is a marketable fighter, and Chris Lytle is an exciting one. Put them together and you have a main event on a non-PPV card, even if o...

    Blog | August 10, 2011