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2 results for "marketability"

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  1. Liverpool sponsor wants team to sign top Asians

    The bank that sponsors Liverpool wants the club to bring in high-profile Asian players to capitalize on their marketability on the continent.

    Story | Conversation | March 31, 2011
  2. Beckham earns $16.5 million after L.A. move

    David Beckham earned nearly $16.5 million from personal sponsorship deals during his first full season with the Los Angeles Galaxy.

    Story | Conversation | November 06, 2009