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73 results for "marketing"

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  1. Thomas Bach makes IOC commission appointments

    IOC president Thomas Bach filled several key positions Tuesday -- including in finance, marketing and anti-doping -- as he put his own stamp on the Olympic body that continues to take shape since his election six months ago.

    Story | Conversation | April 01, 2014
  2. Photo results for "marketing"

  3. U.S. Speedskating hires Ted Morris as exec director

    U.S. Speedskating has hired a former marketing executive with experience helping other winter Olympic sports as its new executive director.

    Story | Conversation | September 10, 2013
  4. Six outdoor games not such a bad thing

    Scott Burnside

    We're not privy to the NHL's marketing slogan for the 2013-14 season, but it might be something like "Go Big or Go Home, but Definitely Go Outdoors." Of course, if you read much of the negative commentary surrounding the NHL's decision to multiply...

    Blog | May 01, 2013
  5. U.S. luge loses sleds on road in Pennsylvania

    Some of the U.S. luge team's sleds went slip-sliding away down a Pennsylvania road.

    Story | Conversation | February 21, 2013
  6. Jacques Rogge signs marketing deal for 2018 Olympics

    IOC President Jacques Rogge has signed a deal allowing South Korean organizers to sign up domestic sponsors for the 2018 Winter Olympics in Pyeongchang.

    Story | Conversation | January 30, 2013
  7. espnW -- Val Ackerman chats with Warriors president Rick Welts in...

    Val Ackerman

    In the first edition of Man Up, Val Ackerman talks with Golden State Warriors president Rick Welts about the marketing and future of women's sports, and why its differences from men should be appreciated.

    Story | Conversation | January 29, 2013
  8. Riding with the Pros -- Colavita, women's cycling a winning recip...

    Kathryn Bertine

    Colavita executive John Profaci talks with Kathryn Bertine about his company's successful sponsorship of women's cycling, and why investing in women's sports is smart.

    Story | Conversation | December 03, 2012
  9. Talking business with Usain Bolt

    Darren Rovell

    The fastest man in the world title is a marketing dream, and it belongs to Usain Bolt, who this summer became the first athlete in Olympic history to defend his 100-meter and 200-meter gold medals. I sat down with Bolt to talk about his business. ...

    Blog | October 15, 2012
  10. espnW -- Lolo Jones worked to create an image that sells

    Darren Rovell

    The fact that Lolo Jones came in fourth in Tuesday's 100-meter hurdles final could certainly affect her future marketability. But let's get this out of the way: Jones deserved every single dime of the marketing dollars she received before that race started.

    Story | Conversation | August 08, 2012
  11. 2012 Olympics -- Why does decathlon bore us?

    Jim Caple

    Yes, it takes two days and the scoring is complicated, but decathlon is not boring, Jim Caple writes.

    Story | Conversation | August 08, 2012
  12. Herd on ESPN Radio: Show in Review

    ESPN's Rick Reilly shares his thoughts on how the U.S. men's basketball team has fared at the London Olympics, Michael Phelps, Tiger Woods and more. Reilly ESPN sports business analyst Darren Rovell covers sports marketing, Usain Bolt, Gabby Dougla...

    Blog | Conversation | August 06, 2012
  13. 2012 London Olympics -- Some Olympians clash with IOC over person...

    The IOC is responding to a campaign by a number of athletes who are upset about rules involving personal sponsorships and marketing.

    Story | Conversation | July 30, 2012
  14. Pepsi to sponsor Super Bowl halftime show

    Pepsi has scored the Super Bowl halftime show.

    Story | Conversation | July 24, 2012
  15. Tongan luger changes name to Bruno Banani in marketing ploy for u...

    Jim Caple

    Warning: If a female luger from Tonga named Victoria Seacrett competes in the 2014 Olympics, be suspicious. Why? Read on. Bruno Banani is scheduled to represent Tonga at this weekend's world luge championship in Altenberg, Germany, hoping to conti...

    Blog | Conversation | February 10, 2012
  16. Tongan luger changes name to Bruno Banani in marketing ploy for u...

    Jim Caple

    Tongan luger's name-change part of guerilla marketing by underwear company.

    Story | Conversation | February 10, 2012
  17. USOC, IOC to resume talks on revenue sharing

    U.S. Olympic Committee leaders will resume negotiations with the IOC this week about the revenue-sharing dispute that's been blocking potential American bids for the games, including the 2022 Winter Olympics.

    Story | Conversation | January 11, 2012