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89 results for "marketing"

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  1. Ohio sandwich chain cashing in on success of Cleveland Browns qua...

    Darren Rovell

    An Ohio sandwich chain is cashing in on the success of Browns quarterback Brian Hoyer.

    Story | Conversation | October 13, 2014
  2. San Francisco 49ers game costs family of four an NFL-high average...

    Darren Rovell

    Attending a San Francisco 49ers game costs a family of four an NFL-high average of $641.

    Story | Conversation | September 04, 2014
  3. Kevin Durant of Oklahoma City Thunder talks marketing, popularity...

    Darren Rovell

    Kevin Durant spent Wednesday morning in Las Vegas talking to 10 companies that sponsor him while addressing questions on how he handles being a public figure and being chosen as a popular figure on Madison Avenue.

    Story | Conversation | July 30, 2014
  4. Kentucky Wildcats sell marketing rights to JMI Sports

    Darren Rovell

    The University of Kentucky announced on Monday that it had sold its multimedia marketing rights to a company founded by former San Diego Padres owner John Moores.

    Story | Conversation | June 23, 2014
  5. California Chrome signs first major marketing deal with shoe bran...

    Darren Rovell

    The owners of California Chrome signed their first major sponsorship deal for the horse ahead of his attempt to be the first Triple Crown winner in 36 years.

    Story | Conversation | June 01, 2014
  6. NBA marketing 'We Are One' T-shirts with league, Los Angeles Clip...

    Darren Rovell

    The NBA and adidas are selling "We Are One" T-shirts with either the Los Angeles Clippers or league logo on them.

    Story | Conversation | May 05, 2014
  7. Ticket to MLB game up 2 percent but most affordable of four major...

    Darren Rovell

    A Major League Baseball ticket remains the most affordable of the four major sports. The average price of a ticket to a game this season is $27.93, up 2 percent from last year, according to Team Marketing Report's Fan Cost Index.

    Story | Conversation | March 31, 2014
  8. Atlanta Hawks commission 700-pound 3D billboard of Paul Millsap

    Darren Rovell

    The Atlanta Hawks have commissioned a work of art that is going to be hard to avoid: A 700-pound 3-D billboard of power forward Paul Millsap dunking a basketball.

    Story | Conversation | March 20, 2014
  9. Marketing of Phil is fool's gold

    Darren Rovell

    Sign outside Madison Square Garden this morning pic.twitter.com/aNjOUm0qkF - darren rovell (@darrenrovell) March 18, 2014 NEW YORK -- Phil Jackson won't be playing a minute on the court any time soon, but the New York Knicks marketed hi...

    Blog | March 18, 2014
  10. Michael Sam inundated with marketing opportunities since coming o...

    Darren Rovell

    Since Missouri defensive end Michael Sam announced on Sunday that he was gay, his agent Joe Barkett has been inundated with phone calls, including those from Fortune 500 companies.

    Story | Conversation | February 12, 2014
  11. NFL - What is Michael Sam's marketing value?

    Darren Rovell

    Michael Sam will have marketing opportunities, but with which companies?

    Story | Conversation | February 10, 2014
  12. 2013 NFL playoffs -- Richard Sherman of Seattle Seahawks draws ma...

    Darren Rovell

    Corporate America's interest in Seattle Seahawks cornerback Richard Sherman has only increased, according to the man who handles Sherman's marketing deals.

    Story | Conversation | January 20, 2014
  13. Yasiel Puig of the Los Angeles Dodgers signs with marketing firm

    Darren Rovell

    Los Angeles Dodgers rookie slugger Yasiel Puig has signed with Radegen Sports Management to represent his off-the-field interests.

    Story | Conversation | July 15, 2013
  14. Robinson Cano of New York Yankees signs first endorsement deal un...

    Darren Rovell

    Pepsi has signed New York Yankees second baseman Robinson Cano to be the face of its national Major League Baseball marketing campaign.

    Story | Conversation | July 14, 2013
  15. The marketing potential of Jason Collins

    Darren Rovell

    In the past couple of days, Jason Collins has gone from an NBA afterthought to a person who might be quite marketable if he signs with a team and becomes the first openly gay man to play in a major professional team sport in the U.S. When I firs...

    Blog | May 01, 2013
  16. Trout, Harper are sports marketing forces

    Darren Rovell

    Rookie of the year is a valuable award. It takes players who were heroes in their local markets and makes them national names. But never in modern history have there been two winners in a single year as marketable as Bryce Harper and Mike Trout. ...

    Blog | March 25, 2013