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26 results for "marketing"

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  1. Time To Break Down Barriers When It Comes To Marketing For LGBT A...

    Kate Fagan

    Brittney Griner joins a panel to discuss the current market climate for LGBT-identified athletes.

    Story | Conversation | October 10, 2014
  2. 5 Trends For Women In The Sports Marketplace

    D'Arcy Maine

    At last, more and more companies are starting to understand that they need to market differently in order to reach the women making the purchasing decisions.

    Story | Conversation | October 10, 2014
  3. Your Captain For This Flight Should NOT Be Rafael Nadal

    D'Arcy Maine

    Public service announcement: If you go to board your chartered helicopter flight and Rafael Nadal is the pilot, don't get on. A few unlucky Spainards learned this the hard way. As part of a viral marketing ad for PokerStars, the tennis sensation show...

    Blog | September 18, 2014
  4. Hope Solo posts apology after domestic violence arrest

    U.S. women's goalkeeper Hope Solo has apologized to her fans via social media following her arrest for domestic violence this past weekend.

    Story | Conversation | June 26, 2014
  5. WNBA - Q&A with WNBA president Laurel Richie on league's Pride ca...

    Mechelle Voepel

    WNBA president Laurel Richie spoke to espnW about the league's "Pride" marketing initiatives, its appreciation for its LGBT audience, and how the league is trying to connect with its core demographics.

    Story | Conversation | June 19, 2014
  6. espnW, Toyota launch everyday heroes program -espnW

    espnW.com

    espnW and Toyota on Wednesday announced an exciting addition to the espnW Women + Sports Summit -- the Everyday Heroes program.

    Story | Conversation | October 09, 2013
  7. Women's apparel sales grow

    Kristi Dosh

    From colleges to the pros, female sports fans are becoming a bigger part of the marketing landscape, especially when it comes to apparel. Check out these numbers: • Collegiate Licensing Company, who handles licensing for nearly 200 ...

    Blog | September 13, 2013
  8. espnw -- LPGA has opportunity with Inbee Park

    Melissa Isaacson

    Inbee Park's glorious run, though short of a Grand Slam, is a once-in-a-lifetime opportunity for the LPGA to market its tour. Will it -- can it -- take advantage?

    Story | Conversation | August 05, 2013
  9. A week like no other

    Dottie Pepper

    The LPGA's newest marketing slogan is "See Why It's Different Out Here," but that tag could also be used for this week's U.S. Women's Open conducted by the USGA. It is a different week from any other on tour and without a doubt the championship e...

    Blog | June 26, 2013
  10. espnw -- Simona de Silvestro takes different marketing approach

    Brant James

    While Danica Patrick has used sex appeal for marketing purposes, Simona de Silvestro is portraying more of an "everyday woman" and carefully selecting sponsors.

    Story | Conversation | April 05, 2013
  11. espnW -- Slogan connects San Francisco 49ers to new fans

    Kate Fagan

    The 49ers' Quest for Six marketing campaign has gone viral, connecting a team with a rich history to a new generation of fans.

    Story | Conversation | January 30, 2013
  12. espnW -- Val Ackerman chats with Warriors president Rick Welts in...

    Val Ackerman

    In the first edition of Man Up, Val Ackerman talks with Golden State Warriors president Rick Welts about the marketing and future of women's sports, and why its differences from men should be appreciated.

    Story | Conversation | January 29, 2013
  13. Riding with the Pros -- Colavita, women's cycling a winning recip...

    Kathryn Bertine

    Colavita executive John Profaci talks with Kathryn Bertine about his company's successful sponsorship of women's cycling, and why investing in women's sports is smart.

    Story | Conversation | December 03, 2012
  14. espnW -- Danica Patrick's appeal is still strong

    Brant James

    Despite a drop in her Q Score, Danica Patrick remains well above the average NASCAR driver and right up there with the best.

    Story | Conversation | October 25, 2012
  15. espnW -- Global Women's Sports Mentoring Program kicks off this w...

    Melissa Isaacson

    This week, the Global Women's Sports Mentoring Program kicks off in Washington, D.C., a program that aims to build sustainable partnerships and support networks and promote women and girls worldwide.

    Story | Conversation | September 05, 2012
  16. espnW -- Lolo Jones worked to create an image that sells

    Darren Rovell

    The fact that Lolo Jones came in fourth in Tuesday's 100-meter hurdles final could certainly affect her future marketability. But let's get this out of the way: Jones deserved every single dime of the marketing dollars she received before that race started.

    Story | Conversation | August 08, 2012