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24 results for "marketing"

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  1. First Cup: Tuesday

    Henry Abbott

    Ronald Tillery of The Commercial-Appeal: "From talk radio to message boards to water coolers in the workplace, Allen Iverson's departure has been controversial and a hot issue. The Griz sold additional tickets and ratcheted up their marketing campaig...

    Blog | November 10, 2009
  2. Excellent Viral Marketing

    Henry Abbott

    I would bet any amount you want ... this is not real. Kobe Bryant did not really jump over a speeding car. (And no Bryant friend/associate really drove a speeding car at Kobe freaking Bryant. Think about it. You could be accused of murder, for crying...

    Blog | April 10, 2008
  3. Tuesday Bullets

    Henry Abbott

    Knee surgery for Amare Stoudemire. They say he'll be back in a few weeks, but you can feel the panic, just a little, can't you?Darren Rovell of CNBC: "Tomorrow, columnists are going to write about how Dolan has to fire Isiah to avoid a marketing disa...

    Blog | October 02, 2007
  4. Kevin Durant: Still No Shoe Deal?

    Henry Abbott

    Kevin Durant has long been the eye of an off-court storm between those agents and marketing people who want to catch the NBA's rising marketing star early. It has long been assumed that he has the chance to earn LeBron James-type marketing dollars. B...

    Blog | July 10, 2007
  5. Advice to NBA Players Concerned About Darfur

    Henry Abbott

    Bill Sanders works for agent Bill Duffy. He's the marketing guy, advising clients like Steve Nash, Carmelo Anthony, Yao Ming, and now Greg Oden on anything and everything to do with endorsement deals. Sanders was interviewed by the Wall Street Journa...

    Blog | July 05, 2007
  6. Some Fans Wish David Stern Would Play Dead

    Henry Abbott

    Like the head honcho of WWE, perhaps. CNBC's Darren Rovell reports: Well, just days after announcing they were overhauling their marketing strategy, WWE somehow came up with another idea to get attention in their battle with the likes of mixed marti...

    Blog | June 19, 2007
  7. What, Exactly, Did Michael Jordan Teach Us?

    Henry Abbott

    "Be Like Mike" was a great marketing gimmick, and, for most of us, a pipe dream. But for many of the super athletic young players in the NBA today, it's a real dream. And how could it not be so? NBA players will continue to be obsessed with him for d...

    Blog | May 18, 2007
  8. The Blazers' Social Networking Site: It's Alive!

    Henry Abbott

    I recently talked to Dan Harbison, who is the Internet Marketing Manager for the Blazers. He gave me a little sneak preview of IAmATrailBlazersFan.com, which he says is the first social networking site for an American professional sports team. It has...

    Blog | February 09, 2007
  9. Friday Bullets

    Henry Abbott

    In the last decade, by my estimation, something like 894 different people have held some kind of title (Vice President of Marketing, Senior Vice President Basketball Communications, Vice President of Communications, etc. etc.) that implied they were ...

    Blog | February 02, 2007
  10. LRMR Update from Brian Windhorst

    Henry Abbott

    Brian Windhorst on LRMR and Kevin Durant: Maverick Carter, the head of James' LRMR Marketing group, was seated at center court in Seattle with Microsoft vice president Joanne Bradford last Tuesday. Bradford and Carter are expected to make an announc...

    Blog | January 22, 2007
  11. The URLs That Got Away

    Henry Abbott

    Of course, the NBA is very proud of its web presence. NBA.com is one of the busiest websites in the world, and the league was early to many web marketing ideas. But there are some chinks in the league's web marketing armor! And, for your slow-news...

    Blog | August 17, 2006
  12. Marketing Agency Follows Up My LRMR Critique

    Henry Abbott

    A while ago I criticized the writing on the website of LRMR Marketing--which is the marketing company founded by Lebron James's friend Maverick Carter. I just noticed that Sam Costello at a very cool looking marketing agency, 3000k, blogged about the...

    Blog | July 25, 2006
  13. LRMR Marketing: A Website Marketing Copy Critique

    Henry Abbott

    When LeBron James was young and impressionable, Maverick Carter was the best player on his high school team. He must have made some impression, because Carter has been in the eye of the LeBron storm ever since. Maverick Carter is an important par...

    Blog | July 18, 2006
  14. The NBA Has a Big Ol' Marketing Gimmick Mystery

    Henry Abbott

    What's in that box? I think I know: the new NBA balls. I have also heard that these balls have been giving players fits....

    Blog | June 27, 2006
  15. Rick Burton, the NBL, and the Lost Podcast

    Henry Abbott

    I spent a great hour or so today on the phone with Rick Burton. He's the former director of one of the nation's leading sports business schools (the Warsaw Sports Marketing Center at the University of Oregon) and the current commissioner of Australia...

    Blog | May 16, 2006
  16. ESPN's NBA Galaxy

    Henry Abbott

    Someone actually got paid money by ESPN to write this: URANUS Home of Rasheed Wallace... this planet is known as a gas planet... made up of mostly methane, which is, of course, very volatile. This from an official marketing partner of the NBA. With f...

    Blog | February 15, 2006