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15 results for "marketing"

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  1. The Mavs' five-pronged pitch to Melo

    Tim MacMahon

    DALLAS -- There will surely be some bells and whistles during Carmelo Anthony's visit with the Dallas Mavericks, such as entertainment elements and marketing plans. You can count on money coming up in the conversation, too, with that discussion ce...

    Blog | July 01, 2014
  2. Dirk Nowitzki of Dallas Mavericks driven to perform at high level...

    Tim MacMahon

    Dirk Nowitzki acknowledges the desire to prove he can still perform at the level he has throughout most of his career entering its 16th season.

    Story | Conversation | October 29, 2013
  3. Dirk: 'Do you really think I'm done?'

    Tim MacMahon

    The Mavericks launched a marketing campaign based on a rhetorical question by Dirk Nowitzki, who is coming off a couple of down years by his Hall of Fame standards....

    Blog | October 25, 2013
  4. Cowboys finally beat Giants in JerryWorld

    Tim MacMahon

    ARLINGTON, Texas - Jerry Jones, who just might be the best marketing man in NFL history, proudly points out that New York Giants have never won a game in AT&T Stadium. "It got so desperate I just changed the name so we could go on a clean shee...

    Blog | September 09, 2013
  5. W2W4: Can Mavs spoil Suns' fun guarantee?

    Tim MacMahon

    Maybe the money-back guarantee wasn't too big of a risk for the Suns' marketing department. Fans who don't have fun tonight can get their ticket prices refunded. That's not necessarily guaranteeing a win, but it's not like the Mavs are tough to be...

    Blog | December 06, 2012
  6. Mark Cuban of Dallas Mavericks blasts NBA for 'scam' bracelet dea...

    Tim MacMahon

    Mark Cuban has taken issue with the league's deal to sell Power Balance bracelets.

    Story | Conversation | November 26, 2012
  7. Jerry Jones stuck in Jimmy Johnson's shadow

    Tim MacMahon

    OXNARD, Calif. -- Jerry Jones' bust will one day be in the Pro Football Hall of Fame. The marketing genius and business acumen of the Dallas Cowboys' owner and general manager have been revolutionary forces in the NFL. As coach Jason Garrett said ...

    Blog | August 16, 2012
  8. Dallas Cowboys owner and GM Jerry Jones is still trying to escape...

    Tim MacMahon

    Jerry Jones needs a Super Bowl win to escape Jimmy Johnson's shadow.

    Story | Conversation | August 15, 2012
  9. Dallas Cowboys' DeMarco Murray, Laurent Robinson leading NFC East...

    Tim MacMahon

    DeMarco Murray and Laurent Robinson have emerged as keys to Cowboys' rise.

    Story | Conversation | November 24, 2011
  10. Practice moved to stadium, open to paying public

    Tim MacMahon

    Wednesday's practice will be held at Cowboys Stadium because of rain at the team's Valley Ranch facility. This provided a unique marketing opportunity for the franchise, which promoted its stadium tours on the official Cowboys Stadium Twitter acco...

    Blog | October 12, 2011
  11. Keith Brooking: 'There's no excuses'

    Tim MacMahon

    IRVING, Texas -- Not everybody shares my opinion that Jerry Jones' aggressive marketing interferes with the Cowboys' preparation. Count team captain Keith Brooking as one with an opposing viewpoint. "We're in the NFL. We get paid to play," Broo...

    Blog | September 22, 2010
  12. Owner Jerry Jones' efforts to market Dallas Cowboys hurts the pro...

    Tim MacMahon

    Jerry Jones' aggressive marketing of the Cowboys hurts the product on the field.

    Story | Conversation | September 20, 2010
  13. Jerry Jones: Fatigue not a factor

    Tim MacMahon

    HOUSTON -- The Cowboys' training camp/marketing tour has concluded after six stops and more than five weeks. It didn't end well. The Cowboys' starters were thoroughly dominated in the last two preseason games. Owner/general manager/ringmaster J...

    Blog | August 29, 2010
  14. Camp tour makes marketing sense

    Tim MacMahon

    Jerry Jones shrugs off concerns that the travel from Cowboys' three-stop training camp tour could have negative effect on the players. He points out that his three Super Bowl championship teams managed to recover from playing preseason games in other...

    Blog | July 22, 2010
  15. Fight for Bryant's feet continues

    Tim MacMahon

    IRVING, Texas -- Dez Bryant stars in Under Armour's new marketing campaign. Only one problem: Bryant has been wearing Nike shoes during every workout since he's been drafted by the Dallas Cowboys. A contingent from Under Armour arrived at Valle...

    Blog | June 01, 2010