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It's not too late for Cam Newton to become a big marketing star, but he'll need a little help from his friends -- or, in this case, his teammates. "The main thing for Cam Newton when it comes to his marketability is, first and foremost, winning,"...

Dick Trickle was so much more than a guy with a funny name. He knew his name was hilarious and often the butt of jokes. It didn't bother him a bit. He embraced it. Trickle realized his name was marketing gold. Former ESPN sportscaster Keith Olb...

Zak Brown has turned down an offer to join the IndyCar Series, choosing instead to remain with the motorsports marketing company he founded.

You may have seen Alex Bowman wheeling a race car in the Nationwide Series. You may have seen Daymond John on "Shark Tank." What do they have in common? Oh, plenty.

We're not privy to the NHL's marketing slogan for the 2013-14 season, but it might be something like "Go Big or Go Home, but Definitely Go Outdoors." Of course, if you read much of the negative commentary surrounding the NHL's decision to multiply...

In the past couple of days, Jason Collins has gone from an NBA afterthought to a person who might be quite marketable if he signs with a team and becomes the first openly gay man to play in a major professional team sport in the U.S. When I firs...

Doug McIntyre speaks with U.S. striker Herculez Gomez about his possible return to MLS from Liga MX. Gomez, whose Mexican-American heritage would be a marketing boon in the U.S., said he'd welcome a return to MLS, though not to KC, which owns his rights.

Blog | Conversation | May 01, 2013

FIFA is under pressure to launch an independent investigation after former president Joao Havelange was discovered to have received bribes through dealings with a Swiss-based marketing agency.

Tim Tebow finds himself in a very different place today than this time last year. He is no longer playing in New York, and he occupies a very different place in the marketing landscape. Just 12 short months ago, Tebow was coming off a season with...

Brooklyn, NY's House of Vans complex hands the mic and the keys to their skatepark warehouse to the public every Wednesday night

The trade market is a long way from evolving, leaving many weeks for the Tampa Bay Rays to determine when they'll begin earnestly marketing David Price, whether it be before the July 31 deadline or in the fall. There's plenty of time for Gi...

Blog | April 25, 2013

Buster Olney looks at a few players who could be trade candidates as the summer progresses.

Blog | Conversation | April 25, 2013

Ever since Northwestern launched a major athletics marketing initiative in 2010, complete with the slogan "Chicago's Big Ten Team" I've written often about the competition between Northwestern and its rival, Illinois, for the coveted Chicago market. ...

The Hunger Games: Catching Fire — Teaser (November 22) Silver: The withholding of imagery from the actual Hunger Games themselves was blatant in the marketing of the first film — the trailer gave only a brief glimpse of Tributes dart...

Amin Elhassan offers four lottery-bound teams that are best set up for the 2013-14 season.

Story | Conversation | April 12, 2013

While Danica Patrick has used sex appeal for marketing purposes, Simona de Silvestro is portraying more of an "everyday woman" and carefully selecting sponsors.