In his look at the past year of social media and sports, Ryan Corazza details how players, teams and leagues are reaching out to more fans while trying to grab more revenue.
Kanye West recently joined Twitter with a strategy similar to LeBron James' sudden social media interest, and it's a pattern that marketing-savvy athletes might be wise to follow.
Ryan Corazza's been following scores of athletes, sports personalities and leagues -- and the fans who do the following -- on the Web and has come up with a list of social media winners and losers from 2009.
Besides his main job as the Cavaliers' franchise, LeBron James has a new book and a new movie out soon. But like other mega-stars of the sports world, King James doesn't bother with Twitter.