Bush picks Segal as agent
Darren Rovell, ESPN.comReggie Bush has picked an agent to negoatiate his contract. But who negotiates his marketing deals is still up in the air.
Story | Conversation | January 12, 2006Bush picks Segal as agent
Darren Rovell, ESPN.comReggie Bush has picked an agent to negoatiate his contract. But who negotiates his marketing deals is still up in the air.
Story | Conversation | January 12, 2006The power of celebrity
Darren Rovell, Page 3Who are the 25 most powerful people in sports, and who will wield the most power in 2014?
Story | June 17, 2004Just make them laugh, baby
Darren Rovell, ESPN.comSecret of Super Bowl advertising success often measure by memorable laughs.
Story | Conversation | January 21, 2003Advertisers hope for commercial appeal
Darren Rovell, ESPN.comAdvertisers are hoping their Super Bowl commercials are as memorable as the game's greatest moments.
Story | January 21, 2003Forecasting the sports business future
Darren Rovell, ESPN.comYao Ming is hot. So are action sports. These and the other hottest trends in sports business for 2003.
Story | Conversation | December 30, 2002Barristers of the ball games
Darren Rovell, ESPN.comFront-office executives like baseball's Bob DuPuy reached the big leagues through trial without error.
Story | Conversation | September 26, 2002Super market streak
Darren Rovell, ESPN.comLarge-market teams have a better chance of reaching the NBA Finals.
Story | Conversation | June 05, 2002Practice makes the perfect signature
Darren Rovell, ESPN.comDavid Carr, the expected No. 1 pick in the NFL draft, can make up to $50 per card with his signature.
Story | Conversation | April 17, 2002A Tiger and a Venus, each sold separately
Darren Rovell, ESPN.comWhat's in a name? For Venus Williams and Tiger Woods, it's marketability.
Story | Conversation | December 21, 2000EXPLORE RELATED TOPICS
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