Bush picks Segal as agent
Darren Rovell, ESPN.comReggie Bush has picked an agent to negoatiate his contract. But who negotiates his marketing deals is still up in the air.
Story | Conversation | January 12, 2006Bush picks Segal as agent
Darren Rovell, ESPN.comReggie Bush has picked an agent to negoatiate his contract. But who negotiates his marketing deals is still up in the air.
Story | Conversation | January 12, 2006Wade adds Gatorade to already high-profile portfolio
Darren Rovell, ESPN.comESPN.com has learned that the Miami Heat guard has signed a multi-year deal with Gatorade, joining the likes of the league's other NBA endorsers, Kevin Garnett, Vince Carter and Yao Ming.
Story | Conversation | October 03, 2005Nike brands shoes with Kobe logo
Darren Rovell, ESPN.comNike unveiled its Kobe Bryant logo on the fourth version of its Air Huarache 2K5 shoes, which debuted Tuesday.
Story | Conversation | July 28, 2005Have money, need consumers
Darren Rovell, ESPN.comShoe companies can no longer rely on top athletes to succesfully pitch a sneaker. Darren Rovell on the reshaping of selling shoes.
Story | Conversation | July 07, 2005LeBron fires agents, possibly in favor of friend
Darren Rovell, ESPN.comLeBron James has severed his relationship with Aaron and Eric Goodwin. High school friend Maverick Carter is said to be primed to take over as James' agent.
Story | Conversation | May 10, 2005Testimony impacts McGwire's marketability
Darren Rovell, ESPN.comMark McGwire shouldn't expect many endorsement deals after his performance at the steroid hearing.
Story | Conversation | March 18, 2005The technicolor sports hero
Darren Rovell, ESPN.comFrom Jordan to Tiger to LeBron, athletes of color are proving they can pitch products to the masses.
Story | Conversation | February 27, 2004LeBron, Carmelo top NBA jersey sales
Darren Rovell, ESPN.comThe jerseys of LeBron James and Carmelo Anthony rank 1-2 in individual NBA player jersey sales.
Story | Conversation | December 02, 2003Yao to join collection of Reebok forces
Darren Rovell, ESPN.comReebok already has a lifetime deal with Allen Iverson, but the company is on the cusp of signing the deal of a lifetime with Houston Rockets center Yao Ming, sources have told ESPN.com.
Story | Conversation | September 25, 2003Gatorade pulls out of LeBron sweepstakes
Darren Rovell, ESPN.comLeBron James grew up emulating Michael Jordan, but the 18-year-old -- who already has signed two endorsement deals worth approximately $100 million -- won't "Be Like Mike" in the sports drink category.
Story | Conversation | August 11, 2003LeBron James names Aaron Goodwin his agent
Darren Rovell, ESPN.comLeBron James makes next big step, choosing agent Aaron Goodwin to represent him.
Story | Conversation | May 14, 2003Ripken, Elway have helped boost sales for their teams
Darren Rovell, ESPN.comMichael Jordan's return to the front office with another team might not pay immediate dividends.
Story | Conversation | May 07, 2003Lakers' popularity hasn't waned this season
Darren Rovell, ESPN.comThe Lakers may have lost a step on the court, but their merchandise remains popular.
Story | Conversation | April 16, 2003Just make them laugh, baby
Darren Rovell, ESPN.comSecret of Super Bowl advertising success often measure by memorable laughs.
Story | Conversation | January 21, 2003EXPLORE RELATED TOPICS
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