LeBron James is the most popular male athlete in America for the first time in his career.
The Forbes' Richest 400 Americans list published Monday features owners of 32 professional sports teams. It's a group led by Microsoft co-founder Paul Allen of the Portland Trail Blazers and the Seattle Seahawks.
ESPN.com has learned that the Miami Heat guard has signed a multi-year deal with Gatorade, joining the likes of the league's other NBA endorsers, Kevin Garnett, Vince Carter and Yao Ming.
LeBron James is going for a ride next Saturday night. The Cavaliers guard will Bobby Labonte's hood for the Sharpie 500 at the Bristol Motor Speedway.
Large-market teams have a better chance of reaching the NBA Finals.
On the rebound from its loss of NBA broadcast rights, NBC will televise Arena Football League games.
Agent Lon Babby takes exception to Charles Barkley's comment that Fila shoes caused Grant Hill's ankle injury.