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Thursday will be one of the biggest days in ticket resale history. Why? Because the NBA playoff matchups are set and the NFL schedule is coming out. We're talking about tons of fans scrambling to find the tickets they want over the next 24 hours. ...

A company that became a sponsor of the New York Knicks thanks to "Linsanity" is following Jeremy Lin to Houston.

Adam Morrison might not be the No. 1 pick in next week's NBA Draft, but he seems to be at the top of the heap in the eyes of sports marketers.

The NBA and adidas have agreed to agree for the next 11 years about the league's official uniforms and apparel.

The man who will succeed Russ Granik as NBA deputy commissioner is on a career track similar to that of the league's main man, David Stern.

ESPN.com has learned that the Miami Heat guard has signed a multi-year deal with Gatorade, joining the likes of the league's other NBA endorsers, Kevin Garnett, Vince Carter and Yao Ming.

It is likely that some of the Hornets' games will be played in Baton Rouge, but Oklahoma City is the top alternative, ESPN.com's Darren Rovell reports.

Reebok learned a lesson from Nike's controversies over labor issues before it made Yao Ming's new shoe.

Amal McCaskill was contemplating his NBA future when fate -- and nearly a $1 million payday -- came calling.

NBA teams are investing like never before in foreign scouting, hoping to land the league's next star.

Teams hoping to strike it rich by landing the No. 1 pick will need more than just the right lottery numbers.

Less than two months after Kobe Bryant's endorsement deal with McDonald's expired, the fast-food giant is expected to announce it has signed Rockets center Yao Ming.

LeBron James has a shoe; Carmelo Anthony doesn't. But both are proving to be big merchandising stars.

Reebok already has a lifetime deal with Allen Iverson, but the company is on the cusp of signing the deal of a lifetime with Houston Rockets center Yao Ming, sources have told ESPN.com.

Darko Milicic could become this year's Yao Ming, but he'll have to prove himself worthy of any lucrative off-the-court paydays.

Kobe Bryant's chucking his adidas to sign with Nike in a deal that might rival Michael Jordan's pact with the Oregon-based company.