Social media and gadgets changed the fan experience this year, so Ryan Corazza's latest report from the Jock-o-sphere looks at what to expect in 2011.
In his look at the past year of social media and sports, Ryan Corazza details how players, teams and leagues are reaching out to more fans while trying to grab more revenue.
Miami Heat star LeBron James shares the worst of fan comments on Twitter while New Orleans Saints quarterback Drew Brees invites the public's help to name his newborn.
Another company has created a way to integrate advertising into your favorite celebrities' and athletes' messages on Facebook and Twitter.
The success of the FarmVille and Mafia Wars games on Facebook has spawned a growing batch of social media games with sports themes.
The Jock-o-sphere is busy with the Warriors planning "Tweedia Day" to expand their media day coverage and Reggie Bush and the Redskins offering prizes on social media.
To fill in the time during commercials and between plays, TweetQB is offering an app that funnels Twitter comments about particular games.
Just posting links to Facebook and Twitter isn't enough for many teams, so they enlist help from Fan Appz to engage their audiences.
Sometimes you get to know more than you'd expect from athletes you follow online, as shown by Lance Armstrong and Chad Ochocinco.
Kanye West recently joined Twitter with a strategy similar to LeBron James' sudden social media interest, and it's a pattern that marketing-savvy athletes might be wise to follow.
The Jock-o-sphere has been spinning wildly lately with fans who despise LeBron James still pouring a lot of energy into him, World Cup Internet traffic records and an iPad app for Ochocinco.
Chad Ochocinco led the way, and soon more athletes, including Dwight Howard and Jared Allen, will have their own iPhone apps.
Ryan Corazza's been following scores of athletes, sports personalities and leagues -- and the fans who do the following -- on the Web and has come up with a list of social media winners and losers from 2009.
Twitter recently added a feature where users can create lists of other Twitter pages and let Twitter users follow that.
Months after a well-publicized stint in a treatment facility, Michael Beasley can't catch a break.
Tech-savvy athletes such as Chad Ochocinco and Chris Bosh are naturally among the first athletes with apps available for iPhones.