In his look at the past year of social media and sports, Ryan Corazza details how players, teams and leagues are reaching out to more fans while trying to grab more revenue.
Why should fans go to a game and leave the comfort of their couches and wide-screen TVs? Some enterprising teams are bringing in high-tech gadgets to maximize fan involvement in live games.
The success of the FarmVille and Mafia Wars games on Facebook has spawned a growing batch of social media games with sports themes.
Tech-savvy athletes such as Chad Ochocinco and Chris Bosh are naturally among the first athletes with apps available for iPhones.
The NBA's reported new Twitter policy is fair (no tweeting during games), but some teams have leapt at the chance to install stricter guidelines.