NBA laces up adidas for 11-year partnership
Darren Rovell, ESPN.comThe NBA and adidas have agreed to agree for the next 11 years about the league's official uniforms and apparel.
Story | Conversation | April 10, 2006Hating the Yankees can be good for business
Darren Rovell, ESPN.comDarren Rovell says one entrepreneur is trying to capitalize on his distaste for the Yankees, and the Yankees don't like it.
Story | Conversation | March 22, 2006Japan, four others, to have ads on uniforms
Darren Rovell, ESPN.comThere will be advertising on jerseys at the inaugural World Baseball Classic.
Story | Conversation | March 02, 2006Serious (and seriously freaky) bidders only
Darren Rovell, ESPN.comWhen somebody is willing to pay for nose gauze that Adam Morrison did not use, maybe the fetish memorabilia mania has gone far enough.
Story | Conversation | February 27, 2006What the Trojans won't do: Three-Pete
Darren Rovell, ESPN.comUSC might win its third straight national title, but Darren Rovell says the Trojans won't "Three-Peat" or even "Three-Pete."
Story | Conversation | December 23, 2005Will a clean-cut Damon sell in the Bronx?
Darren Rovell, ESPN.comJohnny Damon is a Yankee, which means he'll need a shave and a haircut. Darren Rovell wonders whether that look will sell in New York.
Story | Conversation | December 21, 2005Comeback kid: Giambi signs with Reebok
Darren Rovell, ESPN.comThe Yankees slugger who lost endorsement deals after reportedly admitting to steroid use will now partner with the shoe and apparel giant.
Story | Conversation | November 03, 2005Concessionaire's dream is a slow game
Darren Rovell, ESPN.comThere will be more people in the stands at U.S. Cellular Field for the World Series -- and more vendors.
Story | Conversation | October 22, 2005Wade adds Gatorade to already high-profile portfolio
Darren Rovell, ESPN.comESPN.com has learned that the Miami Heat guard has signed a multi-year deal with Gatorade, joining the likes of the league's other NBA endorsers, Kevin Garnett, Vince Carter and Yao Ming.
Story | Conversation | October 03, 2005Misuse of Berra's name costs network
Darren Rovell, ESPN.comTurner Broadcasting has agreed in principle to pay Yogi Berra for using his name without his permission in an advertisement for its "Sex And The City" reruns.
Story | Conversation | September 16, 2005Nationals winning big with fans
Darren Rovell, ESPN.comIn D.C., the Nationals are drawing more fans and selling more merchandise than they ever dreamed back in Montreal.
Story | Conversation | July 03, 2005The unscheduled wake-up call
Darren Rovell, ESPN.comToday's major-league players get creative with fake names in hopes of dodging pesky fans and talk radio show hosts.
Story | Conversation | June 30, 2005Nike joins ranks of those not to renew Giambi deals
Darren Rovell, ESPN.comJason Giambi's endorsement portfolio is dwindling.
Story | Conversation | June 02, 2005So far, both L.A. teams are winning
Darren Rovell, ESPN.comThe Angels' name change has elevated the level of the rivalry with the Dodgers and its fans to absurd proportions.
Story | Conversation | May 20, 2005Ex-pitcher seeks $723,000 in damages
Darren Rovell, ESPN.comRalph Branca, the Brooklyn Dodgers pitcher who gave up Bobby Thomson's "Shot Heard 'Round The World," is suing a memorabilia company for fraud.
Story | Conversation | May 18, 2005EXPLORE RELATED TOPICS
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