Hating the Yankees can be good for business
Darren Rovell, ESPN.comDarren Rovell says one entrepreneur is trying to capitalize on his distaste for the Yankees, and the Yankees don't like it.
Story | Conversation | March 22, 2006Japan, four others, to have ads on uniforms
Darren Rovell, ESPN.comThere will be advertising on jerseys at the inaugural World Baseball Classic.
Story | Conversation | March 02, 2006Will a clean-cut Damon sell in the Bronx?
Darren Rovell, ESPN.comJohnny Damon is a Yankee, which means he'll need a shave and a haircut. Darren Rovell wonders whether that look will sell in New York.
Story | Conversation | December 21, 2005Comeback kid: Giambi signs with Reebok
Darren Rovell, ESPN.comThe Yankees slugger who lost endorsement deals after reportedly admitting to steroid use will now partner with the shoe and apparel giant.
Story | Conversation | November 03, 2005Concessionaire's dream is a slow game
Darren Rovell, ESPN.comThere will be more people in the stands at U.S. Cellular Field for the World Series -- and more vendors.
Story | Conversation | October 22, 2005Misuse of Berra's name costs network
Darren Rovell, ESPN.comTurner Broadcasting has agreed in principle to pay Yogi Berra for using his name without his permission in an advertisement for its "Sex And The City" reruns.
Story | Conversation | September 16, 2005Nationals winning big with fans
Darren Rovell, ESPN.comIn D.C., the Nationals are drawing more fans and selling more merchandise than they ever dreamed back in Montreal.
Story | Conversation | July 03, 2005Nike joins ranks of those not to renew Giambi deals
Darren Rovell, ESPN.comJason Giambi's endorsement portfolio is dwindling.
Story | Conversation | June 02, 2005So far, both L.A. teams are winning
Darren Rovell, ESPN.comThe Angels' name change has elevated the level of the rivalry with the Dodgers and its fans to absurd proportions.
Story | Conversation | May 20, 2005Ex-pitcher seeks $723,000 in damages
Darren Rovell, ESPN.comRalph Branca, the Brooklyn Dodgers pitcher who gave up Bobby Thomson's "Shot Heard 'Round The World," is suing a memorabilia company for fraud.
Story | Conversation | May 18, 2005Commish unsure alcohol factor in Fenway incident
Darren Rovell, ESPN.comMLB commissioner Bud Selig said he has no plans to mandate sport-wide alcohol consumption guidelines in the wake of the latest instance of player-fan confrontation.
Story | Conversation | April 19, 2005Yankees, Red Sox driving more than half of sales
Darren Rovell, ESPN.comGross retail sales of licensed products are up by almost 100 percent in the first part of the year compared to the same period last season, according to Tim Brosnan, executive vice president of business for Major League Baseball.
Story | Conversation | March 31, 2005Arena named Jimmy Fund Center instead
Darren Rovell, ESPN.comA New York attorney won the right in an eBay auction to name Boston's FleetCenter for a day. For his $2,325, Konrad wanted to honor Derek Jeter. But, on Friday, FleetCenter officials rejected the name.
Story | Conversation | February 25, 2005Beltran has sizable tax considerations
Darren Rovell, ESPN.comCarlos Beltran can save a significant sum depending when and where he signs.
Story | Conversation | January 05, 2005Vioxx taken out of locker rooms
Darren Rovell, ESPN.comAthletes, not just the elderly, used drug to alleviate the aches and pains of sports.
Story | Conversation | October 04, 2004EXPLORE RELATED TOPICS
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