How do you generate interest in NASCAR when baseball pennant fever is running rampant and the NFL is in the meat of its schedule? If you're Brian France, you devise a playoff system called the Chase for the Sprint Cup, writes Ed Hinton.
Michael Jordan couldn't do it. Neither could Joe Montana. Brett Favre? Time will tell. How can an athlete walk away when the passion still burns? Don't ask Mark Martin. He simply can't, writes David Newton.