Michelle Wie will sign deals with Nike and Sony when she turns pro Wednesday, and most insiders think the 15-year-old is a solid investment.
Nike unveiled its Kobe Bryant logo on the fourth version of its Air Huarache 2K5 shoes, which debuted Tuesday.
Just two weeks after Tiger Woods won a fourth green jacket thanks to a chip-in, Nike has announced plans for a related ad campaign.
Nike pays Tiger Woods $20 million a year, but couldn't script a better advertisement than his chip shot on No. 16.
From NBA stars to urban streetballers, Nike's ad-turned-music-video has captured a cult following.