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6 results for "playbook sounds"

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  1. DJ Irie talks Heat, NBA music, LeBron

    Jared Zwerling

    Catch him if you can. Miami-based DJ Irie doesn't miss a beat during All-Star Weekend -- literally. The NBA's first DJ, who was hired by the Miami Heat for the 1999-2000 season, may have been the busiest man you've never heard of during All-Star W...

    Blog | February 19, 2013
  2. Common talks All-Star, MJ and D-Rose

    Jared Zwerling

    It's Sunday afternoon in downtown Houston, the host city of the 62nd NBA All-Star Game, and rapper and actor Common, along with his manager and some friends, walks into the makeshift green room on the top floor of the swanky Alden Hotel. He's there t...

    Blog | February 19, 2013
  3. Mason Jr. is the NBA's music game-changer

    Jared Zwerling

    When New Orleans Hornets guard Roger Mason Jr. first got into the music business in 2009 and started scheduling meetings to sign his first act, urban pop singer Segarra, he didn't want anyone to know he was an NBA player. He took his passion sincerel...

    Blog | February 08, 2013
  4. Macklemore on MJ, Pete Carroll & Seattle

    Jared Zwerling

    There's a reason why college students relate so well to Macklemore. He's like the best, most popular rapper on campus who keeps things on their level: realistic and entertaining. For example, on the 29-year-old's biggest hit, "Thrift Shop," he cl...

    Blog | December 19, 2012
  5. French Montana on 'Pop That,' AAU & Melo

    Jared Zwerling

    French Montana used to play with and against some of the best basketball talent in New York City, when he was running with the popular Gauchos and Riverside AAU teams as a teen. Now, the Moroccan-born and NYC-raised rapper is pumping up his former...

    Blog | October 26, 2012
  6. The NBA: Where headphones happen

    Jared Zwerling

    In the past few years, NBA broadcasts have extended the airtime of players walking into arenas and hanging out in locker rooms before games -- even using freeze-frames so the commentators can analyze what they're doing and wearing. Any why not? Th...

    Blog | October 18, 2012