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6 results for "playbook trending"

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  1. Social media: NHL is hardly on the radar

    Maria Burns Ortiz

    The NHL is back. After a 113-day lockout and 625 canceled games, professional hockey will open a shortened 48-game season on Saturday. The question is -- to paraphrase the Dallas Cowboys' social media swipe from a week ago -- does anyone care? ...

    Blog | January 18, 2013
  2. Social media: NHL fans assemble online

    Maria Burns Ortiz

    The NHL and its players association are meeting all weekend as the two sides seek to find enough common ground to end the 13-day-and-counting lockout. The meetings will give both sides a chance to hear each other out. NHL fans don't actually have ...

    Blog | September 28, 2012
  3. Social media: MLB.com is private for stunt

    Maria Burns Ortiz

    The hottest club in Major League Baseball on Thursday was not a team contending for the playoffs. The buzz began earlier this week when @MLB started posting tweets about #MLBMembersOnly but didn't elaborate on what the hashtag was referring to. ...

    Blog | September 21, 2012
  4. Social media: Sports DMs gone wrong

    Maria Burns Ortiz

    A direct approach is generally the best form of communication. On Twitter, however, some figures within the sports world are learning the direct (message) approach might not be the wisest. The Kansas City Chiefs were caught up in a social media co...

    Blog | September 14, 2012
  5. Social media: Twitter ruling college sports

    Maria Burns Ortiz

    College football coaches might not be the most obvious target demographic for social media, but many are embracing -- or at least accepting -- what has become an inescapable reality in sports culture. Texas coach Mack Brown opened a Twitter accoun...

    Blog | August 24, 2012
  6. Social media: MLB set for All-Star Week

    Maria Burns Ortiz

    Major League Baseball will make social media history next week as the league allows players to post to social media during the 2012 All-Star Game. True, professional athletes and managers from across sports have posted in-game updates before, but...

    Blog | July 06, 2012