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6 results for "playbook"

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  1. TPC offers many business opportunities

    Kristi Dosh

    Although you might know where Tiger Woods or Rory McIlroy are on the leaderboard at The Players Championship, you probably don't know about everything going on behind the scenes at TPC Sawgrass. For example, on Monday, while the golfers were out play...

    Blog | May 10, 2013
  2. Rule allows ATP players to wear more ads

    Kristi Dosh

    ATP World Tour players are not likely to end up looking like ad-decorated Tour de France cyclists anytime soon, but they will have the ability this year to increase the amount of ad space they can sell on their shirts and hats to sponsors. Althoug...

    Blog | January 12, 2013
  3. Title game sponsorship cost could double

    Kristi Dosh

    The company that becomes the title sponsor of the new college football championship could end up paying double -- upward of $35 million -- what current sponsors of BCS bowls pay. That's according to ImageTrack, a service launched by sibling companies...

    Blog | January 04, 2013
  4. Can Rory McIlroy do better than Nike?

    Kristi Dosh

    It seems obvious that pairing up with Rory McIlroy, the hottest player in golf, would be a sure win for Nike. With longtime endorser Tiger Woods' struggles in recent years, Nike Golf reported a 2 percent decline in sales for the 2010 fiscal year and ...

    Blog | November 08, 2012
  5. Watson may lead golf to Fountain of Youth

    Kristi Dosh

    Bubba Watson is more Happy Gilmore than Bobby Jones. He has never taken a professional golf lesson, and his signature driver is pink. He is one of four members of the Golf Boys, who produced a music video parodying a boy band while promoting golf. In...

    Blog | April 09, 2012
  6. It's Tiger, Phil, the greats and no one else

    Kristi Dosh

    When Tiger Woods and Phil Mickelson step up to the tee at the AT&T Pebble Beach National Pro-Am on Thursday, they do so as last year's highest-earning active U.S. athletes. Forget that they ranked 135th and 12th in PGA Tour money earned; their fo...

    Blog | February 09, 2012