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16 results for "playbook"

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  1. Can Cam Newton cash in as pitchman?

    Kristi Dosh

    It's not too late for Cam Newton to become a big marketing star, but he'll need a little help from his friends -- or, in this case, his teammates. "The main thing for Cam Newton when it comes to his marketability is, first and foremost, winning,"...

    Blog | May 17, 2013
  2. Marketing now a challenge for Tim Tebow

    Kristi Dosh

    Tim Tebow finds himself in a very different place today than this time last year. He is no longer playing in New York, and he occupies a very different place in the marketing landscape. Just 12 short months ago, Tebow was coming off a season with...

    Blog | April 30, 2013
  3. No easy task prepping for NFL draft

    Kristi Dosh

    For months now, players such as D.J. Hayden and Lane Johnson have been training for this. They perfected their 40-yard dash time for the NFL combine, met with sports psychologists and learned how to cook themselves nutritious meals. In gyms and train...

    Blog | April 25, 2013
  4. Cheap seats available throughout MLB

    Kristi Dosh

    With the Major League Baseball season getting underway this week, there are plenty of opportunities across the country for you to take in a professional sporting event without emptying your wallet. If you're military personnel, a veteran, first respo...

    Blog | April 03, 2013
  5. Database breaks down NFL team spending

    Kristi Dosh

    While the NFL's salary cap may create one of the more even playing fields in professional sports, it still leaves room for organizations to make choices. Should they spend more on offense or defense? Are special teams a priority? A new interactive da...

    Blog | February 11, 2013
  6. Jaguars hope to cash in on UK presence

    Kristi Dosh

    This week's news that the Jacksonville Jaguars will be the home team during games played in London from 2013-16 came with a bit of news that didn't grab headlines -- but it's important to the long-term stability of the franchise. The NFL has given...

    Blog | October 18, 2012
  7. Experts say Browns sale looks like fair deal

    Kristi Dosh

    The Cleveland Browns reportedly have been sold to Jimmy Haslam for more than $1 billion, and experts say it's a fair deal for all involved, with room for Haslam to get a good return on his investment in the future. "I think it's right where you'd...

    Blog | August 02, 2012
  8. What if Robert Griffin III fails?

    Kristi Dosh

    What if Robert Griffin III is the next JaMarcus Russell instead of the Redskins' savior? Unlikely as that is, it would prove that the NFL's new low rookie pay scale -- designed to protect teams from big contracts for unproven players -- works. But an...

    Blog | June 07, 2012
  9. Steep price paid by Nike likely to pay off

    Kristi Dosh

    Nike may be able to earn back the $1.1 billion it reportedly spent on its NFL apparel deal rather quickly if sales projections pan out. Nike on Tuesday unveiled its new NFL jerseys, which will be available for presale on April 15 and in stores on Ap...

    Blog | April 03, 2012
  10. Tebow-to-Jags a possible marketing match

    Kristi Dosh

    The smart money on where Tim Tebow lands seems to be stacking up around the Jacksonville Jaguars, because a Tebow-back-in-Florida marriage seems like marketing bliss. Plus, the team owner seems head-over-heels about Tebow, as noted last month on Jac...

    Blog | March 20, 2012
  11. Manning's huge impact on Colts' finances

    Kristi Dosh

    When the Indianapolis Colts drafted Peyton Manning in 1998, the organization was considered the National Football League's least-valuable franchise. Fast-forward to Forbes' 2011 NFL valuations, in which the Colts ranked 11th, at $1.1 billion, a 474 p...

    Blog | March 07, 2012
  12. Some off-the-field Super Bowl winners

    Kristi Dosh

    Eli Manning may have won the MVP and given himself a boost in net worth, but Victor Cruz ruled social media, just as he did during the NFC Championship Game. According to Twitter's official Super Bowl tracker, Cruz led Manning in Twitter mentions mos...

    Blog | February 06, 2012
  13. Eli Manning may win endorsement game

    Kristi Dosh

    As difficult as it is to predict a winner on the field in this year's Super Bowl, it's just as difficult to judge which star quarterback -- Tom Brady or Eli Manning -- will win off the field. New England's Brady has Hollywood looks, a supermodel wife...

    Blog | January 26, 2012
  14. NFL tries home-team approach in Europe

    Kristi Dosh

    The announcement Friday that the St. Louis Rams will be the home team in London for a game a year for three years is all about the NFL trying to strengthen its fan base -- and revenue streams -- overseas. Last October, the league announced that game...

    Blog | January 20, 2012
  15. Minnesota on the clock for Vikings stadium

    Kristi Dosh

    No one knows where it will be, and no one knows where the money will come from, but the state of Minnesota appears committed to keeping the Vikings and giving the team new digs. On Thursday, three formal proposals were submitted to Gov. Mark Dayton b...

    Blog | January 13, 2012
  16. NBA's lack of local revenue sharing unique

    Kristi Dosh

    New collective bargaining agreements have been reached in three of the four major professional sports leagues in 2011, now that NBA owners and players have reached a handshake agreement to end the lockout. Yet initial reports about the NBA deal leave...

    Blog | November 28, 2011