The Premier League isn't the only place where kit and sponsorship deals are the difference between glory and disappointment. So for Europe beyond England, which clubs are ruling the roost when it comes to the value of the shirts on their backs?
We took all 20 Premier League teams and evaluated their kits using a simple measure: the worth of this season's manufacturer deal combined with the worth of this season's sponsorship deal. Which clubs have the "most valuable" kits (MVK) in 2014-15?
We know the narrative -- the new coach, the new GM, the young talent. In ESPN The Magazine, Jordan Brenner explores the unknowns: where Cleveland is weak, where it is strong and where the King fits in.