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			<title><![CDATA[Changing stations: NHL finds new broadcast home]]></title>
			<link><![CDATA[http://sports.espn.go.com/nhl/news/story?id=2137098]]></link>
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			<description><![CDATA[The NHL will be broadcast on OLN after Comcast offered a three-year deal worth more than $200 million for the broadcast rights. ESPN decided not to match the offer.]]></description>
			<pubDate>August 17, 2005 17:49:07 PDT EST</pubDate>
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			<title><![CDATA[Agassi signs adidas deal after long-term deal with Nike]]></title>
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			<description><![CDATA[Adidas announced on Monday that the company has signed Andre Agassi to a long-term partnership.]]></description>
			<pubDate>July 25, 2005 10:43:37 PDT EST</pubDate>
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			<title><![CDATA[So money: Pittsburgh won't hinder Crosby marketing]]></title>
			<link><![CDATA[http://sports.espn.go.com/espn/sportsbusiness/news/story?id=2114555]]></link>
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			<description><![CDATA[Sidney Crosby isn't going to New York or L.A., but the 17-year-old phenom shouldn't have much trouble making a buck in Pittsburgh.]]></description>
			<pubDate>July 22, 2005 13:39:26 PDT EST</pubDate>
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			<title><![CDATA[The ultimate game of endorsement]]></title>
			<link><![CDATA[http://sports.espn.go.com/espn/sportsbusiness/news/story?id=1831396]]></link>
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			<description><![CDATA[Gone are the days when advertising was relegated to the 30-second spot. Now movies are one long commercial.]]></description>
			<pubDate>June 29, 2004 05:36:08 PDT EST</pubDate>
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			<title><![CDATA[Rovell: Winning isn't everything]]></title>
			<link><![CDATA[http://sports.espn.go.com/nhl/news/story?id=1693100]]></link>
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			<description><![CDATA[Unlike most arena deals, the Phoenix Coyotes don't have to win a title to make theirs work.]]></description>
			<pubDate>December 23, 2003 06:37:02 PST EST</pubDate>
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			<title><![CDATA[Nextel hopes 75 million fans embrace it]]></title>
			<link><![CDATA[http://a.espncdn.com/rpm/wc/2003/1205/1678951.html]]></link>
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			<description><![CDATA[Nextel can soon consummate its $700 million marriage to NASCAR. Clearly, there's a lot at stake.]]></description>
			<pubDate>December 05, 2003 05:41:14 PST EST</pubDate>
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			<title><![CDATA[Adu could grow soccer's popularity and Nike's wallet]]></title>
			<link><![CDATA[http://a.espncdn.com/sportsbusiness/s/2003/1119/1665998.html]]></link>
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			<description><![CDATA[For those who doubted Nike when the company signed Tiger Woods to a five-year, $40 million deal in 1996 or laughed at the absurdity of LeBron James' seven-year contract worth $100 million, try criticizing "Swoosh" executives for the signing of 14-year old]]></description>
			<pubDate>November 19, 2003 13:47:32 PST EST</pubDate>
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			<title><![CDATA[Sprite and Powerade: LeBron will drink to that deal]]></title>
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			<description><![CDATA[LeBron James pumped millions more into his portfolio Thursady by signing a six-year contract with Coca-Cola that will pay him more than $2 million per year.]]></description>
			<pubDate>August 21, 2003 05:28:52 PDT EST</pubDate>
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			<title><![CDATA[Little League is big business at World Series]]></title>
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			<description><![CDATA[Little League baseball walks a fine line with its sponsors, especially during World Series time.]]></description>
			<pubDate>August 19, 2003 10:46:35 PDT EST</pubDate>
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			<title><![CDATA[Rovell: Numbers back the Brickyard's rise]]></title>
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			<description><![CDATA[The Brickyard 400 is now rivaling the Indy 500 and Daytona 500 in terms of sponsorship and revenue.]]></description>
			<pubDate>July 30, 2003 05:20:43 PDT EST</pubDate>
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			<title><![CDATA[NASCAR slowed by New York City traffic]]></title>
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			<description><![CDATA[America's top stock car racing series wants to prove its popularity extends to the New York market.]]></description>
			<pubDate>March 28, 2003 05:05:45 PST EST</pubDate>
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			<title><![CDATA[Fan billboards an idea ahead of its time]]></title>
			<link><![CDATA[http://sports.espn.go.com/ncb/ncaatourney03/story?id=1527262]]></link>
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			<description><![CDATA[Donut company pays hoops fans to plaster its corporate logo on their foreheads during NCAA Tournament games.]]></description>
			<pubDate>March 21, 2003 05:50:26 PST EST</pubDate>
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			<title><![CDATA[Rovell: All hail the new queen]]></title>
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			<description><![CDATA[Page 2's Darren Rovell writes that Jennie Finch has it all -- good looks and All-American attitude and something Anna K. doesn't: a winning record.]]></description>
			<pubDate>March 10, 2003 05:42:48 PST EST</pubDate>
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			<title><![CDATA[America's Team still a financial dream]]></title>
			<link><![CDATA[http://a.espncdn.com/nfl/s/2003/0102/1486245.html]]></link>
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			<description><![CDATA[How many more 5-11 seasons will it take to sink the Dallas Cowboys' moneymaking machine?]]></description>
			<pubDate>January 02, 2003 12:57:57 PST EST</pubDate>
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			<title><![CDATA[Are the women ahead of the men?]]></title>
			<link><![CDATA[http://a.espncdn.com/tennis/usopen02/s/2002/0825/1422589.html]]></link>
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			<description><![CDATA[It's possible more fans will come through the turnstiles at the U.S. Open for the next two weeks hoping to catch a glimpse of the women rather than men.]]></description>
			<pubDate>August 25, 2002 09:37:49 PDT EST</pubDate>
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