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			<title><![CDATA[This card costs 'cause you aren't supposed to have it']]></title>
			<link><![CDATA[http://sports.espn.go.com/mlb/news/story?id=2429888]]></link>
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			<description><![CDATA[Darren Rovell says Alex Gordon's rookie card is the hottest property on the market because it was never supposed to have been made.]]></description>
			<pubDate>May 02, 2006 04:37:10 PDT EST</pubDate>
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			<title><![CDATA[Big Mac's big promise]]></title>
			<link><![CDATA[http://sports.espn.go.com/mlb/feature/featureVideo?page=steroidsfolomcgwire]]></link>
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			<description><![CDATA[Mark McGwire pledged two things on Capitol Hill back in March, but isn't saying whether he has kept his word.]]></description>
			<pubDate>March 16, 2006 11:10:27 PST EST</pubDate>
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			<title><![CDATA[Canseco's message now: Told ya!]]></title>
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			<description><![CDATA[One year after the congressional steroid hearings, Jose Canseco has a message for his doubters: Told ya so.]]></description>
			<pubDate>March 16, 2006 11:11:09 PST EST</pubDate>
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			<title><![CDATA[Bettors don't view NASCAR as viable option]]></title>
			<link><![CDATA[http://sports.espn.go.com/rpm/news/story?series=2&id=2244908]]></link>
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			<description><![CDATA[NASCAR has made the big time. But in gambling circles, it doesn't rate. Darren Rovell examines why the sport lacks a real presence in Vegas.]]></description>
			<pubDate>December 02, 2005 05:30:32 PST EST</pubDate>
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			<title><![CDATA[How the dunk was born]]></title>
			<link><![CDATA[http://sports.espn.go.com/espn/page2/story?page=rovell/051014]]></link>
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			<description><![CDATA[In this excerpt from his new book "First in Thirst," Darren Rovell tells the story of how the famous Gatorade dunk was born.]]></description>
			<pubDate>October 13, 2005 09:56:30 PDT EST</pubDate>
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			<title><![CDATA[Expanding its house: Under Armour set to go public]]></title>
			<link><![CDATA[http://sports.espn.go.com/espn/columns/story?columnist=rovell_darren&id=2143609]]></link>
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			<description><![CDATA[Under Armour has declared its intentions to go public by filing its registration with the SEC, seeking to sell as much as $100 million in common stock.]]></description>
			<pubDate>August 26, 2005 06:24:48 PDT EST</pubDate>
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			<title><![CDATA[Throw it far ... or throw up]]></title>
			<link><![CDATA[http://sports.espn.go.com/espn/page2/story?page=rovell/050422]]></link>
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			<description><![CDATA[Darren Rovell didn't win the World Cow Chip Throwing Contest &#150; but he had quite an experience trying.]]></description>
			<pubDate>April 21, 2005 04:06:20 PDT EST</pubDate>
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			<title><![CDATA[Blood, sweat and gear]]></title>
			<link><![CDATA[http://sports.espn.go.com/espn/page2/story?page=rovell/sidebar/050413]]></link>
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			<description><![CDATA[Black market for fetish memorabilia has players cautious about what they throw away.]]></description>
			<pubDate>April 12, 2005 13:06:49 PDT EST</pubDate>
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			<title><![CDATA[Rovell: The wireless future]]></title>
			<link><![CDATA[http://sports.espn.go.com/espn/page2/story?page=rovell/050401]]></link>
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			<description><![CDATA[We've come a long way since ESPN.com debuted on April 1, 1995. What will the next 10 years bring?]]></description>
			<pubDate>March 29, 2005 03:34:04 PST EST</pubDate>
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			<title><![CDATA[Super Bowl MVP prize to be auctioned for school]]></title>
			<link><![CDATA[http://sports.espn.go.com/espn/sportsbusiness/news/story?id=1890145]]></link>
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			<description><![CDATA[Tom Brady has waited months to pick up the Cadillac he won for being named MVP of last season's Super Bowl. But the New England Patriots quarterback won't be parking it in his garage.]]></description>
			<pubDate>September 27, 2004 13:21:37 PDT EST</pubDate>
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			<title><![CDATA[Poker's taking over the world]]></title>
			<link><![CDATA[http://sports.espn.go.com/espn/page2/story?page=rovell/040706]]></link>
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			<description><![CDATA[The poker buzz continues to build -- and it shows no signs of slowing down any time soon.]]></description>
			<pubDate>July 06, 2004 04:31:44 PDT EST</pubDate>
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			<title><![CDATA[Collector strikes it rich with trading card]]></title>
			<link><![CDATA[http://sports.espn.go.com/espn/sportsbusiness/news/story?id=1821931]]></link>
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			<description><![CDATA[Plucked from a $500 pack, a one-of-a-kind card featuring LeBron and Kobe is now worth thousands.]]></description>
			<pubDate>June 14, 2004 13:07:17 PDT EST</pubDate>
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			<title><![CDATA[Teams seek equity on score sheet and balance sheet]]></title>
			<link><![CDATA[http://sports.espn.go.com/nhl/news/story?id=1798869]]></link>
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			<description><![CDATA[The three low-budget teams still alive in the Stanley Cup playoffs poke holes in the league's contention they can't compete.]]></description>
			<pubDate>May 10, 2004 08:27:44 PDT EST</pubDate>
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			<title><![CDATA[Baseball scales back movie promotion]]></title>
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			<description><![CDATA[Major League Baseball officials and Columbia Pictures executives decided Thursday to scale back the "Spider-Man 2" promotion.]]></description>
			<pubDate>May 06, 2004 13:58:13 PDT EST</pubDate>
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			<title><![CDATA[New owners' tax break losing value]]></title>
			<link><![CDATA[http://sports.espn.go.com/espn/sportsbusiness/news/story?id=1782953]]></link>
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			<description><![CDATA[At least when it comes to tax breaks, owning a professional sports team isn't what it used to be.]]></description>
			<pubDate>April 15, 2004 06:28:21 PDT EST</pubDate>
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