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<title><![CDATA[Notebook: Raiders' popularity goes beyond gangs]]></title>
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In his business notebook, Darren Rovell says Raiders' merchandise can no longer be tied to just gangs.]]></description>
<pubDate>January 23, 2003 10:31:43 PST</pubDate>
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<title><![CDATA[Cell mates: Yao to endorse interactive game developer]]></title>
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Yao Ming on Monday signed an endorsement deal with Sorrent, a developer of interactive games for wireless devices that will make a game called Yao Ming Basketball.]]></description>
<pubDate>January 06, 2003 10:18:34 PST</pubDate>
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<title><![CDATA[Cell mates: Yao to endorse interactive game developer]]></title>
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Yao Ming on Monday signed an endorsement deal with Sorrent, a developer of interactive games for wireless devices that will make a game called Yao Ming Basketball.]]></description>
<pubDate>January 06, 2003 10:16:22 PST</pubDate>
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<title><![CDATA[Sports brands playing to a new crowd]]></title>
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Nike, Reebok and other apparel companies pitch their gear using musicians.]]></description>
<pubDate>October 02, 2002 08:23:50 PDT</pubDate>
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<title><![CDATA[Out-of-staters buck up at Bethpage]]></title>
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The 2002 U.S. Open course is cashing in on its popularity with out-of-state golfers.]]></description>
<pubDate>July 18, 2002 06:35:17 PDT</pubDate>
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