ESPN Feed: daytona 500 http://assets.espn.go.com/i/tvlistings/tv_espn_original.gif ESPN en-us 10 ESPN Inc. http://espn.go.com/ Copyright 2009 ESPN Inc. <![CDATA[Report: Dale Jr. obtains rights to name from stepmom]]> June 18, 2006 07:40:42 PDT EST <![CDATA[Taking names with, and from, Dale Earnhardt Jr.]]> June 12, 2006 06:49:24 PDT EST <![CDATA['Fill 'er up?' It isn't so pricey for NASCAR]]> May 11, 2006 08:50:51 PDT EST <![CDATA[Your Name 400: NASCAR to name race after fan]]> May 04, 2006 16:41:13 PDT EST <![CDATA[Hottest Tickets in American Sports]]> April 04, 2006 11:29:47 PDT EST <![CDATA[Rovell: Shelmerdine in 500, but can he find a sponsor?]]> February 17, 2006 06:53:01 PST EST <![CDATA[Rovell: Earnhardt's sales image might last forever]]> February 17, 2006 07:07:54 PST EST <![CDATA[Drivers attract sparse Manhattan crowd]]> May 23, 2005 10:52:06 PDT EST <![CDATA[Busch goods for 21-and-over only]]> February 16, 2005 04:54:08 PST EST <![CDATA[Intimidating trick-or-treaters]]> October 28, 2004 11:28:47 PDT EST <![CDATA[Rovell: The business of Super Bowl commercials]]> January 28, 2004 11:17:59 PST EST <![CDATA[Nextel hopes 75 million fans embrace it]]> December 05, 2003 05:41:14 PST EST <![CDATA[The path to greatness]]> October 26, 2003 13:47:58 PST EST <![CDATA[Rovell: Numbers back the Brickyard's rise]]> July 30, 2003 05:20:43 PDT EST <![CDATA[James' high school game gives ESPN2 ratings boost]]> December 13, 2002 11:25:24 PST EST