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<item>
<title><![CDATA[Social media sports predictions for 2011 -- reporting from Jock-o-sphere]]></title>
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Social media and gadgets changed the fan experience this year, so Ryan Corazza's latest report from the Jock-o-sphere looks at what to expect in 2011.]]></description>
<pubDate>December 30, 2010 09:35:40 PST</pubDate>
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<title><![CDATA[Jock-o-sphere: Sports entities chase social media cash]]></title>
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If 2010 has taught us anything about social media, it's that teams, leagues and athletes are no longer just spinning their wheels on Twitter, Facebook...]]></description>
<pubDate>December 26, 2010 07:07:57 PST</pubDate>
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<title><![CDATA[Sports entities chase social media revenue -- reporting from Jock-o-sphere]]></title>
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In his look at the past year of social media and sports, Ryan Corazza details how players, teams and leagues are reaching out to more fans while trying to grab more revenue.]]></description>
<pubDate>December 22, 2010 15:14:22 PST</pubDate>
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<title><![CDATA[Philadelphia's Sixers, Flyers to open up the 'Fan-Gate' -- reporting from Jock-o-sphere]]></title>
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The Sixers and Flyers will utilize a new Facebook platform to offer fans exclusive offers and team content.]]></description>
<pubDate>December 08, 2010 09:48:37 PST</pubDate>
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<title><![CDATA[NBA's Sacramento Kings use Klout to influence influencers -- reporting from Jock-o-sphere]]></title>
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With the lowest attendance in the NBA, the Sacramento Kings have turned to Klout to cozy up to local social media influencers.]]></description>
<pubDate>December 08, 2010 09:46:08 PST</pubDate>
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<title><![CDATA[Anti-LeBron movements spring up all over the web -- reporting from Jock-o-sphere]]></title>
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Cavaliers fans' reception for LeBron James in his much-anticipated return to Cleveland on Thursday night will be predictably emotional, but an online movement is trying to make it more creative.]]></description>
<pubDate>December 01, 2010 14:51:33 PST</pubDate>
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<title><![CDATA[NBA teams create social media rivalries -- reporting from Jock-o-sphere]]></title>
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While the Nuggets and Knicks used social media to drum up more interest in a routine East-West game, Tiger Woods used Twitter as part of his image rehabilitation.]]></description>
<pubDate>November 18, 2010 11:07:01 PST</pubDate>
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<title><![CDATA[Social media is a quandary for NHL -- reporting from Jock-o-sphere]]></title>
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Developing a social media policy has been difficult for the NHL, which wants to encourage colorful personalities without offending people or interfering with the on-ice product.]]></description>
<pubDate>November 10, 2010 11:09:30 PST</pubDate>
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<title><![CDATA[San Francisco Giants riot news spreads on social media - reporting from Jock-o-sphere]]></title>
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From citizen journalism to checking in on Foursquare, San Francisco's World Series riots were in plain view on social media.]]></description>
<pubDate>November 04, 2010 06:30:39 PDT</pubDate>
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<title><![CDATA[NBA opens Turnstile for fans to check in -- reporting from Jock-o-sphere]]></title>
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Check-in capability is now checking in with the NBA.]]></description>
<pubDate>October 27, 2010 12:13:18 PDT</pubDate>
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<title><![CDATA[LeBron opens up on hateful messages -- reporting from Jock-o-sphere]]></title>
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Miami Heat star LeBron James shares the worst of fan comments on Twitter while New Orleans Saints quarterback Drew Brees invites the public's help to name his newborn.]]></description>
<pubDate>October 20, 2010 08:32:56 PDT</pubDate>
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<title><![CDATA[Ad.ly squeezes ads into social media -- reporting from Jock-o-sphere]]></title>
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Another company has created a way to integrate advertising into your favorite celebrities' and athletes' messages on Facebook and Twitter.]]></description>
<pubDate>October 13, 2010 09:35:36 PDT</pubDate>
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<title><![CDATA[MLB, NHL launch new features -- reporting from Jock-o-sphere]]></title>
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October is a wonderful time in sports with baseball playoffs and hockey season starting within a day of each other, so naturally MLB and NHL are busy with social media promotions.]]></description>
<pubDate>October 07, 2010 06:32:25 PDT</pubDate>
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<title><![CDATA[Venues add gadgets to compete with TV -- reporting from Jock-o-sphere]]></title>
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Why should fans go to a game and leave the comfort of their couches and wide-screen TVs? Some enterprising teams are bringing in high-tech gadgets to maximize fan involvement in live games.]]></description>
<pubDate>September 30, 2010 13:47:59 PDT</pubDate>
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<title><![CDATA[Social games people play? Everyone wants piece -- reporting from Jock-o-sphere]]></title>
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The success of the FarmVille and Mafia Wars games on Facebook has spawned a growing batch of social media games with sports themes.]]></description>
<pubDate>September 23, 2010 20:40:57 PDT</pubDate>
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