ESPN Feed: jeff gordon http://assets.espn.go.com/i/tvlistings/tv_espn_original.gif ESPN en-us 10 ESPN Inc. http://espn.go.com/ Copyright 2009 ESPN Inc. <![CDATA[Taking names with, and from, Dale Earnhardt Jr.]]> June 12, 2006 06:49:24 PDT EST <![CDATA[Rovell: Winless Danica has Kournikova on her mind]]> May 25, 2006 11:46:17 PDT EST <![CDATA[Rovell: Earnhardt's sales image might last forever]]> February 17, 2006 07:07:54 PST EST <![CDATA[Rovell: Shelmerdine in 500, but can he find a sponsor?]]> February 17, 2006 06:53:01 PST EST <![CDATA[Bettors don't view NASCAR as viable option]]> December 02, 2005 05:30:32 PST EST <![CDATA[Rovell: Gordon, Earnhardt struggle; NASCAR doesn't]]> August 29, 2005 05:44:14 PDT EST <![CDATA[Licensing game means betting on a winner]]> November 19, 2004 09:45:49 PST EST <![CDATA[Rovell: The tennis racket]]> September 01, 2004 13:52:34 PDT EST <![CDATA[Sponsor exposure not best for Kenseth]]> November 07, 2003 10:31:13 PST EST <![CDATA[Rovell: Selling players short]]> September 01, 2003 17:03:49 PDT EST <![CDATA[Sprite and Powerade: LeBron will drink to that deal]]> August 21, 2003 05:28:52 PDT EST <![CDATA[Sponsors benefit from Gordon's SNL hosting gig]]> January 13, 2003 12:34:03 PST EST <![CDATA[Sports brands playing to a new crowd]]> October 02, 2002 08:23:50 PDT EST <![CDATA[Rovell: Steinberg wants to show Dunn the door]]> March 21, 2002 09:01:58 PST EST <![CDATA[New racing series looks to avoid XFL pitfalls]]> May 16, 2001 14:56:47 PDT EST