http://assets.espn.go.com/i/tvlistings/tv_espn_original.gif en-us 10 ESPN Inc. http://espn.go.com/ Copyright 2010 ESPN Inc. Thanks to the new Gen-6 race car, brand identity in NASCAR is back. The big question: Will the new car drive the sport's brand-loyal consumers back to the showroom?]]> January 24, 2013 08:45:04 PST A wrecked car. A fight. A driver sprinting to get in said fight. Clint Bowyer's sponsor, 5-Hour Energy, couldn't have been happier, and it demonstrated the power of NASCAR activation.]]> January 23, 2013 07:53:20 PST In this week's Six, Marty Smith catches up with Jerry Glanville, contemplates Jeff Burton's future at RCR and wonders about lame-duck driver Matt Kenseth's Cup title chances.]]> July 06, 2012 07:57:21 PDT When David Reutimann's car came to a complete stop on the Martinsville Speedway track with a less than three laps remaining Sunday, it brought out a caution that ultimately altered the outcome of the event.]]> April 05, 2012 12:23:49 PDT What could Jimmie Johnson and Peyton Manning possibly have in common? Marty Smith gives you the social media status updates several NASCAR luminaries should have.]]> March 09, 2012 05:44:42 PST Tony Stewart is not a big social media guy, but what if he was? Marty Smith gives you the social media status updates 10 NASCAR luminaries should have.]]> February 24, 2012 06:04:10 PST Plenty of NASCAR's finest use social media, including teammates Kasey Kahne and Jeff Gordon. But what should their status updates really read like? Marty Smith has some ideas.]]> February 17, 2012 05:45:51 PST Family, faith and Virginia Tech football not withstanding, my life's greatest passions are NASCAR racing and country music, and for the very same reas...]]> May 25, 2011 13:39:47 PDT You can't fake greatness in NASCAR, but a track with a long history has that expectation thrust upon it. That's what makes the next two races at Richmond and Darlington so important.]]> April 24, 2011 16:27:31 PDT Early success can mean trouble for some. Trevor Bayne could have let his unlikely Daytona 500 victory go to his head, but that wouldn't have been much like the real Trevor Bayne.]]> April 13, 2011 05:15:08 PDT Throughout Sunday morning, Feb. 20, the Daytona Beach air was electric, buzzing with an anticipation not felt, at least to that degree, in years. Many...]]> February 28, 2011 08:18:49 PST FORT WORTH, Texas -- Nov. 7, 2010, was a good day for NASCAR. It may well have been a landmark day. In a time when we hear incessant complaints abou...]]> November 07, 2010 15:30:35 PST Jeff Gordon is a captivating person, insightful and honest and very normal. He has the rare quality of meshing with most any crowd and making each ind...]]> July 25, 2010 07:00:15 PDT It was the shot heard 'round the world. The sports world, that is. Cale Yarborough's postrace scuffle with Bobby Allison at the 1979 Daytona 500 put NASCAR on the nation's radar.]]> May 13, 2010 04:21:22 PDT What did Jeff Gordon have to gain from going on "Extreme Makeover: Home Edition" to help a deserving family improve their lives? Turns out, perspective, love and gratitude were the sweetest rewards.]]> April 08, 2010 06:13:49 PDT